Brand & Business: Sid Lee Welcomes Haigo Agency into Paris Collective, Expanding its Value Chain and Creative Offer


PARIS, FRANCE – 2020 is off to a strong start for Sid Lee, with a new member joining their Paris collective. Haigo, an agency driven by design and innovation, will build on the creative and project-based offers Sid Lee Paris delivers to their clients.  

A hybrid agency specialized in strategic consulting, design, and innovative project management, Haigo draws on user research, design, and Agile methodology to transform their clients’ presence and impact.  

Following the acquisition of media and event agency, Yard, in 2017, this new alliance with Haigo seamlessly integrates into Sid Lee’s strategy, which capitalizes on their collaborators’ wide-ranging, yet complementary, fields of expertise.  

By joining forces with Haigo, Sid Lee looks forward to expanding their value chain and overall offer: strategy, innovation, storytelling, and production, and to further respond to the needs of their current and future clients. 


Johan Delpuech, Managing Director of Sid Lee Paris stated: “By combining a design approach with user research, Haigo identifies real client-facing problems and addresses them through innovative initiatives. This acquisition allows us to strengthen our offer and accompany our clients in all aspects of their innovative projects: from strategy to production, communication to storytelling.” 

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Sylvain Thirache, President & Executive Creative Director of Sid Lee Paris added: “We’re very pleased to welcome Haigo to Sid Lee. Their experience in user research and behavioral studies makes it even easier for us to imagine the multi-platform products and services that will have a prominent presence in the near future. This fits perfectly within Sid Lee’s breakthrough DNA, which applies creativity to brands to help them form a closer relationship with their communities.” 

Haigo, whose past and current clients include AXA, EDF, LVMH, Société Générale, Orange, RATP, Salomon and Thales, has thirty employees based in Paris and operates on a management model that enables it to be as close as possible to its clients.

Commenting on the acquisition, Haigo Co-Founder Guewen Loussouarn expressed: “We’re pleased to join Sid Lee and continue to grow Haigo. This merger enables us to support our clients in new territories and to better promote the products and services we help them create. It also opens up new perspectives for our teams, whose development is at the heart of our corporate projects.”


About the Author

Theda Braddock is an American who lives and works in Paris. She helps agencies develop their communication and promote creativity, and writes for several publications when she has time.

About Haigo

Haigo is an innovation consulting agency that uses user research, design, and Agile principles to create products and services that transform organizations. Founded in Paris in 2015, Haigo’s team is currently composed of around thirty employees. 

Haigo’s systemic approach enables them to design and implement websites and mobile applications as well as workspaces, processes and manners of organization that meet the real needs of their users.

Pioneers of concrete and responsible innovation in France, Haigo also trains hundreds of students every year in schools including HEC Paris, Celsa La Sorbonne, 42, ESSEC or Strate.

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About Sid Lee

One of the most multidisciplinary creative companies in the industry, Sid Lee is a collective of makers and thinkers who use the power of collaboration to create work that matters. Based in Montreal, Toronto, Paris, New York, Seattle and Los Angeles, our work ranges from advertising to branded content, digital solutions to design & branding, architecture & retail design to social media and from analytics to experiential platforms. Using deep strategic insights, we seek to strengthen our understanding of human behavior while embracing change, technology and innovation. A creative business ally, we have achieved international recognition by designing brand experiences rooted in people’s cultures and everyday lives for some of the industry’s most progressive clients.

Offering fully integrated solutions across the globe, Sid Lee is a member of kyu, a collective of top-tier global creative companies including IDEO, SYPartners and Digital Kitchen established by Hakuhodo DY Holdings, the second-largest agency network in Asia. Together we propel our belief that creativity has the power to move the economy and society forward. Sid Lee also imagined C2 Montreal, one of the largest innovation conferences in the world.

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