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Brand & Business: Wired Middle East Launches its Very First Print Issue with a Dual-Cover of MEA’s Most Prominent Names in Science and Tech

MIDDLE EAST – Wired adds the Middle East into its main operations as Wired Middle East debuts its inaugural print issue on December 18, 2019. This will be fifth printed edition of the tech media magazine and is published under license agreement with Nervora, which also publishes Vogue Arabia.

This edition debuts with a dual-cover edition starring two of the region’s most well-known personalities in the science and tech industries: Sarah Al-miri and Mohamed Alabbar. Al-miri, at just 30-years old was appointed as UAE’s Minister of State for Advanced Sciences and the Deputy Project Manager for the Emirates Mars Mission probe; while Emirati businessman Alabbar, built the world’s tallest building, the Burj Khalifa, and the world’s largest mall, The Dubai Mall.

Karina Dobrotvorskaya, Executive Director, Editorial Development, Condé Nast commented: “Wired Middle East reflects the values of the Wired brand, but is also specific to the local culture. It is vibrant, international, visual and sensual. There is a certain lifestyle element in this version of Wired, and it gives the iconic brand a fresh new perspective.”

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The debut issue includes a rare sit-down interview with Yasir Al-Rumayyan, the governor of Saudi Arabia’s Public Investment Fund and the Chairman of Aramco, the world’s most valuable company. Other features include an interview with Emirati Omar Al Olama, who at just 27-years-old was appointed the world’s first AI minister in October 2017; an exploration of the shapers defining the future of tech in the region; as well as an investigation of the UAE’s extensive cloud-seeding operation.

Founder & CEO of Nervora and Publisher of Wired Middle East, remarked: “The launch of Wired Middle East heralds a new golden era of science and technology in the region. With the historic transformation taking place across the Middle East, there’s never been a more important time for the authoritative voice of Wired to come to the market and chronicle and elevate these stories to a global stage.”

He added: “Wired in print is a very special collector’s item: artfully curated, imaginatively designed and illustrated, and thoughtfully deep on the topics driving substantive change.”

Wired Middle East’s launch issue will be available on newsstands from 18 December in the GCC and wider Middle East. The print edition of Wired Middle East will be published quarterly. Visit the website for more information and follow the brand on Twitter.

Wired is published in Italy, Japan, the Middle East, South Korea, the U.K. and U.S.

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