BANGKOK, THAILAND – Nissan announces the appointment of Blanca Garcia as Cice President, communications for Nissan in Asia and Oceania, effective January 15, 2020. Based in Bangkok, she will report to Yutaka Sanada, MC Chairman and head of Nissan in Asia and Oceania.
Blanca will be responsible for strengthening the reputation of the company and its brands through maximizing Nissan’s presence across Asia and Oceania. In addition, she will drive internal communication strategies across the region to support employee engagement.
Blanca has 25 years of experience in leading communications teams across multiple continents. In her most recent role, she was in charge of Nissan’s communications in Latin America. Blanca joined Nissan in 2014 to lead internal communications at Nissan Europe, as well as external communications at the Renault-Nissan-Mitsubishi Alliance. She has also led the communications team for Nissan in Mexico, a strategic market and important location in the company’s global manufacturing operations.
Prior to joining Nissan she was the managing director of a market research company, managed the PR network serving a leading airline in 42 countries and was a communications consultant for the European Union.
Originally from Mexico City, Blanca has degrees in marketing from the University of Nicosia and in journalism from the London School of Journalism.
Blanca replaces Lavanya Wadgaonkar, who was previously announced as general manager & head, global corporate communications for Nissan.
About Nissan Asia & Oceania
Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, INFINITI and Datsun brands. Nissan has been operating in the A&O region for over 60 years, employing more than 15,000 employees across research & development, manufacturing, logistics and sales & marketing operations. The A&O region itself encompasses 30+ markets across both Asia and the Pacific, with the regional headquarters based in Bangkok. Nissan has developed long-standing regional partnerships with National Sales Companies, as well as developing a growing network of more than 750 dealers, to deliver a significant Nissan Datsun product line-up to A&O customers. Nissan is driven by Nissan Intelligent Mobility, the company’s vision for a better future for customers where cars are their partners, and where driving is safer, smarter and more efficient. For more information, visit https://asia.nissannews.com/en and follow us on Twitter at https://twitter.com/nissanAO.