CANNES – The US, UK, and China grab top three spots in the Cannes Lions International Festival of Creativity Creative ECommerce Lions shortlist with 11, eight, and three entries, respectively, out of 36 shortlisted entries.
R/GA New York’s ‘Verizon Holiday’ campaign earns spots under Consumer Services, Customer Acquisition, and Retail & Customer Promotions categories, while its ‘Popwallet’ campaign for the brand of the same name is shortlisted under Payment Solutions: Software & Apps category.
McCann London led the agencies in the UK with six entries out of eight. The campaign ‘Xbox Design Lab Originals: The Fanchise Model’ for Microsoft was shortlisted under the Media Entertainment, Retail & Customer Promotions, Customer Acquisition, and 360° Customer Journey; while ‘Desktop Escape’ for Kayak was shortlisted under Travel and Retail &Customer Promotions categories.
VML Shanghai’s ‘Oreo Music Box’ for Mondelez International got spots under Food & Drink, Customer Acquisition, and Retail & Customer Promotions categories.
The complete list of Creative ECommerce Lions 2018 shortlist can be viewed here:
Creative ECommerce Lions Shortlist (1) by adobo magazine on Scribd
