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Cannes Lions 2017: Analog and W&N Studio wins Grand Prix at Digital Craft, Iconoclast takes top award from Film Craft Lions, both through music videos

CANNES — Two separate campaigns produced for two musicians won Grand Prix awards under Digital Craft and Film Craft Lions. Analog and W&N Studio from the United Kingdom won Digital Craft Grand Prix for its Real-Time Virtual Reality Experience execution for artist Björk’s ‘Notget’ music video, while Iconoclast from the USA snatched the top award for ‘Territory’ for French duo The Blaze. 

In a show of bright lights and digital craftsmanship using virtual reality, 
Analog and W&N Studio reproduced Björk as a digital avatar in her ‘Notget’ music video. The lights in the video moved with the singer in time with the beats and melody of the song to produce impressive visuals. Watch the video below:


There were six Gold Lions for the category, with Google taking home three for ‘Through the Dark’ with R/GA Sydney (one for Video/Moving Image and one for Overall Aesthetic Design), and Tilt Brush. There were also 11 Silver Lions and 19 Bronze Lions given away. No Asian entry gained a metal for this category.

See full list of winners below:

2017 Cannes Lions Digital Craft Winners by adobo magazine on Scribd

Film Craft Lions

Under Film Craft Lions, Iconoclast won the Grand Prix for producing The Blaze’s movie-like music video for ‘Territory’. The video featured a boxing coach performing in front of an awed crowd, portraying gritty and intense visuals and seamlessly working with the melody of the song. Watch the video below:

The category was also a metal mine of awards, tallying a total of 17 Gold Lions, 33 Silver Lions, and 52 Bronze Lions. Meanwhile, Asia produced one Gold Lion, one Silver Lion, both from Tohokushinsha Film Corporation in Japan and three Bronze Lions again from mentioned Japanese agency, Wieden+Kennedy in Delhi, and McCann Workgroup in Bangkok. 

See full list of awardees below:

2017 Cannes Lions Film Craft Winners by adobo magazine on Scribd

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