CANNES, France– Hakuhodo Inc’s Co-Chief Creative Officer for Asia and the Pacific, Kentaro Kimura, will join the speakers of the 66th Cannes Lions International Festival of Creativity as a panelist of the session, “Let’s Talk More about Humans:This Pathetic but Lovable Creature” scheduled on June 21 from 2:00 pm to 2:30 pm at the Debussy Theatre, Palais I. 

Kimura started joined Hakuhodo in 1992 as a strategic planner and navigated his way until he became the Co-Chief Creative Officer. 

One of his renowned campaigns is “World’s Worse War!” for a web-game for Tohato Inc.’s Habanero snack brand that won a Yellow Pencils at D&AD 2008 under Mobile Marketing.

Tohato Inc. "World's Worst War" Mobile Game Ad Campaign

Together with Consultancy Director/Board Member of Walnut Unlimited Cristina Balanzó Ph.D., and Global Chief Creative Officer, Board Member and Associate Partner of Serviceplan Group, Alexander Schill, the session will answer the question, “What is the potential for ‘humans’ in this new digital world?” 

Kentaro Kimura, Co-CEO & ECD of Hakuhodo Kettle | adoboTalks Worldwide | adobo magazine

The Cannes session will be moderated by Ayami Nakao Pelata, Senior Vice President, Director of Global Branding at Hakuhodo International. Below is the session description:

Our industry has reached a historical turning point, with the increasing digitalization of media and life in general, juxtaposed with the rapidly evolving environment driven by technology and data.

No better timing than now for agencies to sharpen our focus on human understanding. Digital technology can unlock human potential, while data marketing can help us gain further insight into human behavior. Deeply rooted in the philosophy of sei-katsu-sha for over three decades, Hakuhodo takes center stage with our alliance partners Serviceplan and Unlimited, to talk more about Humans through the lens of our global creative case studies.

The full Cannes Lions program will run from June 17 to June 21. 

adobo magazine is a media partner of the 66th Cannes Lions Festival of Creativity 

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