CANNES, France – Cannes Lions introduced Chief Creative Officer of Grey London, Vicki Maguire as one of the speakers at the Cannes Lions Debate: Will In-Housing Creativity Fail?

Slated on June 20 at the Debussy Theatre in Palais I, the debate will run for 45 minutes and will address the following issues:

  • How far should clients go with in-housing and can they ever really attract top creative talent?
  • • How can advertisers ad agencies co-exist?
  • • What can agencies do to persuade clients true creativity lies with them?

Maguire’s career in fashion design was cut short when she discovered she couldn’t draw. Luckily, she was encouraged by her mentor Paul Smith to write down her ideas instead, and soon Vicki found her way into the world of advertising.

While at Grey London she’s worked on briefs as diverse as full fat butter and The British Heart Foundation, which cemented her status as a multi-award winning industry icon. To add to these many accolades, the IPA has named Vicki as one of advertising’s Women of Tomorrow; Business Insider voted her one of the 10 most influential women in advertising, and she is active in both WACL and SheSays. From 2016-2018 she was the first female chair of the Creative Circle Awards.

Sharing the stage with Maguire are Justin Billingsley, CEO Publicis Emil; Paulie Dery, Executive Creative Director, Uber; and Theresa Herd, Vice President, Global Creative Director, Intel Corporation. 

Below is the session description:
Creativity – it’s what agencies do. With a variety of clients to keep creatives interested, creative cultures nurtured over decades, and management who understand that creativity is the very product they sell, agencies are where brands have gone to find the big, bold idea for more than a century.

But advertisers are now recognizing the benefits of bringing creativity in-house. They say it’s faster, cheaper and – with their superior brand knowledge – simply better. The question is no longer: should we in-house? That ship has sailed. 

The full Cannes Lions program will run from June 17 to June 21.
adobo magazine is an official media partner of the Cannes Lions Festival of Creativity