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Cannes Lions 2022: ACT brings responsibility to Cannes Lions with ‘Great Ads for Good’

CANNES, FRANCE — For its 20th exhibition, the nonprofit organization ACT Responsible is creating a Responsibility Meeting Hall, putting Sustainability at the heart of the Festival in the Debussy Foyer, with the support of the Cannes Lions.

In this unique location, visitors can discover the annual “Great Ads for Good” exhibition, which gathers the most creative ideas the industry has produced over the year in support of good causes, responsible behavior, and sustainable development. The exhibition presents four main themes (Environment, Solidarity, Human Rights, and Education) through 92 campaigns created by 78 agencies from 38 countries for 76 advertisers.

Visitors are invited to vote for their favorite campaigns in the exhibition, either online on greatadsforgood.org from June 15-22, or on-site from June 20-22. The results will be announced during the ACT Tributes Celebration, on June 23 at 5:00 pm along with this year’s Champions of Good, recognizing individuals that have played key leading roles in advancing social and environmental causes through personal contributions.

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ACT Responsible’s 20-year anniversary collection two decades of data is also available at the Meeting Hall, showcasing 57 amazing campaigns created by 55 agencies for 44 advertisers from 37 countries that have marked the industry. Presented through data visualizations, the exhibition highlights key trends and portrays the stories behind the campaigns, enabling our industry to reflect on its progress and to keep moving forward. The organization also gives thanks to the Havas NY team for coming up with a creative way to look at 20 years of ACT Responsible. This special collection is accessible on greatadsforgood.org.

The Responsibility Meeting Hall invites delegates to gather at the IAA Collaborative Hub, a dedicated area that aims to amplify the actions of industry key players, stir conversation on responsibility in advertising and share good practices and inspiring programs. Come, meet, mingle and get inspired by some of the most innovative and helpful initiatives that offer solutions for our industry to move toward sustainability.

Lastly, for this exceptional year, ACT Responsible is taking part in the “Open House for Good” event. The exhibition will be open to all from 2:00-4:00 pm on June 22, no badge needed. OHFG is a movement launched by leaders of the industry in a bid to put sustainability at the forefront of discussions making Cannes Lions completely inclusive, for the first time ever. Check the events on openhouseforgood.com.

This 20th-anniversary edition was made possible thanks to the unconditional support of the Cannes Lions Team, the trust and financial support of our ACT Community: Adforum, Euronews and IAA Global, Network members Havas Group, Interpublic, Publicis Groupe and WPP, our Corporate members Anomaly, FCB, Grey Group, McCann Worldgroup, Ogilvy, Proto, TBWA Worldwide and Wunderman Thompson and, of course, ACT Responsible’s active partners and all the participating agencies.

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