With the advertising and creative industry facing many changes and shifts, the 57th Annual D&AD Awards made changes of its own to reflect the current state of the field. As it opened for entry, the show announced restructured and reimagined craft categories, the Next categories for emerging creatives and professionals, plus the release of shortlists to give recognition for good work that nearly made the Pencils. Furthermore, six top creatives from Asia will be serving as Jury Presidents for the different categories.
More than ever, D&AD is driven in its mission to recognize creative excellence in design and advertising around the world, in the belief that creativity can contribute to a better future fore business and society. This year’s awards and festival will push for a creative industry that is fairer, more diverse, and more inclusive for everyone.
This year, D&AD is launching restructured Craft categories to include the disciplines of Animation, Casting, Cinematography, Direction, Editing, Illustration, Photography, Production Design, Sound Design & Use of Music, Typography and Visual Effects.
There is also the newly-formed Next Categories where budding and emerging creatives, professionals, designers, and craft practitioners have the opportunity of showcasing their talents and being recognized for brilliant work.
This is the first time that the D&AD Awards will be announcing shortlists to recognize work that sparked debate and to give mention to those that while not being able to win a Pencil, are still considered to be good, solid work. Shortlists will be announced following the first round of live judging on May 20 and 21, 2019.
Deadline of entries will be on February 20, 2019.
The D&AD Festival will also take on a new schedule, happening May 21 to 23, with the Awards Ceremony taking place on the third day. This year’s theme is “Shaping the Future”. This theme is reflected in the Festival’s identity, designed by Village Green, and constructed around the dynamic interchange between 2-D and 3-D elements inspired by D&AD’s iconic brand and speaking to the foundations of creative expression.
Confirmed speakers for the three-day Festival are Jefferson Hack, CEO and co-founder of Dazed; Alice Tonge, Head of 4creative; Dan Goods, Visual Strategist at NASA; Edel Rodriguez, Artist; and Shantell Martin, Visual Artist.
The men and women who will be on jury duty as Jury Presidents are:
- Animation: Heather Wright, Executive Producer / Head of Partner Content, Aardman Animations
- Art Direction: Kalpesh Patankar, Executive Creative Director, VMLY&R
- Book Design: Johanna Neurath, Design Director, Thames & Hudson
- Branded Content & Entertainment: Alice Chou, Chief Creative Officer, Dentsu Taiwan
- Casting: Leanne Flinn, Casting Director, Leanne Flinn Casting
- Creativity for Good: Nick Law, Chief Creative Officer & President Publicis Communications, Publicis Groupe
- Digital Design: Joanna Peña Bickley, Head of Design and Internet of Things, Amazon
- Digital Marketing: Adam Kerj, Chief Creative Officer, Accenture
- Direct: Per Perdersen, Global Creative Chairman, Grey WW
- Direction: Antoine Bardou, Director, Partizan
- Editing: Eve Ashwell, Senior Editor & Partner, The Assembly Room
- Experiential: Kate Dawkins, Founder & Creative Director, Kate Dawkins Studio
- Film Advertising: Tony Davidson, Global Partner & Executive Creative Director, Wieden + Kennedy
- Graphic Design: Sagi Haviv, Partner & Designer, Chermayeff & Geismar & Haviv
- Illustration: Hattie Stewart, Illustrator
- Integrated: John Mescall, Global Executive Creative Director & Global Creative Council President, McCann Worldgroup
- Magazine & Newspaper Design: Graham Rounthwaite, Creative Director, i-D magazine
- Media: Jacqui Lim, Chief Executive Officer, Havas Media Singapore
- Music Videos: Semera Khan, Video Commissioner, Polydor
- Packaging Design: Ashwini Deshpande, Co-founder & Director, Elephant Design
- Photography: James Day, Photographer, James Day Photography
- PR: Amanda Galmes, CEO, Hill+Knowlton Strategies and Colloquial
- Press & Outdoor: Sergio Gordhilho, Co-President and Chief Creative Officer, Africa
- Radio & Audio: Denise Rossetto, Chief Creative Officer, BBDO Toronto
- Sound Design & Use of Music: Markus Weber, Sound Designer & MD, Studio Funk
- Typography: Marian Bantjes Designer, Typographer and Illustrator
- Visual Effects: Mike McGee, Co-Founder and Chief Creative Officer, Framestore
- Writing for Advertising: Javier Campopiano, Partner & Chief Creative Officer, FCB México
- Writing for Design: Kate van Der Borgh, Copywriter
D&AD CEO Tim Lindsay in a release summed up this year’s festivities saying, “The belief that creativity is integral to building a better future is key to D&AD Awards and Festival. Each year we focus our efforts on stimulating those who are excelling in their creative fields and looking to shape the future of this industry. We’re glad to unveil this year’s identity created by design agency Village Green, which captures D&AD’s mission to become an organization for the future. In the meantime, we wish all those applying to the Awards the best of luck.”
For more information on D&AD Awards, the categories and how to enter, visit dandad.org/awards
For D&AD Festival 2019 programme details and to purchase passes, visit dandad.org/festival