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Demands for advertising and marketing professionals remain steady in Southeast Asia, PH reports sharpest growth

SOUTHEAST ASIA – The demand for advertising and marketing professionals in Southeast Asia displayed positive signs of growth in September, with the exception of Malaysia.

These findings are the result of the latest Monster Employment Index (MEI), a monthly gauge of online hiring activity across Singapore, Malaysia and the Philippines, tracked by Monster.com. It comprises data of overall hiring activity in each country, as well as specific data in the advertising and marketing sector.

The Philippines reported the sharpest growth with an 8% year-on-year increase in online hiring activity in the Advertising, Market Research, Public Relations, Media and Entertainment space in September. This is a 5% increase from the 3% year-on-year growth reported in August 2017.

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Singapore also reported growth in the same sector in September, at 3% year-on-year.

Malaysia remains as the only market experiencing a decline in online hiring in the Advertising, Market Research, Public Relations, Media and Entertainment space, with a 13% decline in jobs offered between September 2016 and 2017.

Advertising, Market Research, Public Relations, Media and Entertainment Sector:

Month

Country

2016

2017

% Growth Y-o-Y

 

 

July

Singapore

104

100

-4%

Malaysia

72

61

-15%

Philippines

126

104

-17%

 

 

August

Singapore

103

107

4%

Malaysia

80

63

-21%

Philippines

103

106

3%

 

 

 

 

 

 

September

Singapore

103

106

3%

Malaysia

71

62

-13%

Philippines

99

107

8%

 

Jobs for marketing and communications professionals remained slow-moving with little to no growth across the three markets the Index monitored.

Malaysia registered the steepest decline at -5% year-on-year, while demand for these professionals came to a standstill in Singapore.

The Philippines was the only market registering growth, at a modest 4% year-on-year increase.

Marketing & Communications jobs:

Month

Market

2016

2017

% Growth Y-o-Y

 

 

July

Singapore

79

77

-3%

Malaysia

87

80

-8%

Philippines

119

109

-8%

 

 

 

 

 

 

August

Singapore

78

79

1%

Malaysia

93

81

-13%

Philippines

113

111

-2%

 

 

 

 

 

 

September

 

Singapore

78

78

0%

Malaysia

86

82

-5%

Philippines

107

111

4%

 

“Martech is a technologically-driven discipline that is disrupting this sector, demanding niche and technologically adept talent with a flair for creativity. As such, employers and aspiring talent have to realise that the role of the future marketer has fundamentally changed,” said Sanjay Modi, Managing Director, Monster.com – APAC and Middle East.

“While CMO’s are under immense pressure to extract more value with fewer resources who are highly-productive, they are also constantly re-evaluating what work will look like for future marketing teams. This makes it crucial for all aspiring talent to stay hungry for more knowledge and also understand the major platforms used by consumers and other target audiences. Needless to say, this requires new skills and new ways of thinking.”

The Monster Employment Index tracks online job posting activity each month, based on a real-time review of millions of employer job opportunities culled from a large representative selection of career websites and online job listings across Singapore, Malaysia and the Philippines. The index does not reflect the trend of any one advertiser or source, but is an aggregate measure of the change in job listings across the industry.

See below for all trends across Singapore, Malaysia and the Philippines for September 2017:

Singapore Highlights

  • Singapore saw a 4% year-on-year decline in online hiring activity in September 2017, according to the latest Monster Employment Index (MEI)

  • The BFSI sector saw the highest growth in online hiring activity at 14% year-on-year, while the Government/ PSU/ Defence sector reported the most decline at -13% year-on-year

  • Health Care jobs saw the most demand at 10% year-on-year

  • Roles in Customer Service registered the sharpest annual decline at -13%

 

Top Growth Industries

 

 

Lowest Growth Industries

 

Year-over-year Growth

Sep

16

Sep

17

% Growth

Y-o-Y

 

Year-over-year Growth

Sep

16

Sep

17

% Growth

Y-o-Y

BFSI

111

127

14%

 

Engineering, Construction and Real Estate

93

91

-2%

Health Care

112

117

4%

 

Hospitality

118

113

-4%

Advertising, Market Research, Public Relations, Media and Entertainment

103

106

3%

 

Retail/Trade and Logistics

115

109

-5%

IT, Telecom/ISP and BPO/ITES

130

133

2%

 

Consumer Goods/ FMCG, Food & Packaged Food , Home Appliance, Garments/ Textiles/ Leather, Gems & Jewellery

95

86

-9%

Production/Manufacturing, Automotive and Ancillary

95

96

1%

 

Government/ PSU/ Defence

88

77

-13%

 

Top Growth Occupations

 

 

Lowest Growth Occupations

 

Year-over-year Growth

Sep

16

Sep

17

% Growth

Y-o-Y

 

Year-over-year Growth

Sep

16

Sep

17

% Growth

Y-o-Y

Health Care

115

127

10%

 

Finance & Accounts

90

83

-8%

Marketing & Communications

78

78

0%

 

Hospitality & Travel

112

103

-8%

Engineering /Production

93

93

0%

 

HR & Admin

92

84

-9%

Software, Hardware, Telecom

119

118

-1%

 

Real Estate

105

93

-11%

Purchase/ Logistics/ Supply Chain

94

91

-3%

 

Customer Service

119

103

-13%

 

Philippines Highlights

  • Online recruitment activities in the Philippines surged in September, according to the latest Monster Employment Index (MEI)

  • The Retail sector reported the sharpest growth in online hiring activity at 21% year-on-year, while the Health Care sector recorded the steepest fall at -5% year-on-year

  • Software, Hardware, Telecom talent were the highest in demand with 12% growth, while Health Care professionals saw the steepest annual decline at -6%

 

Top Growth Industries

 

 

Lowest Growth Industries

 

Year-over-year Growth

Sep

16

Sep

17

% Growth

Y-O-Y

 

Year-over-year Growth

Sep

16

Sep

17

% Growth

Y-O-Y

Retail

108

131

21%

 

Education

109

108

-1%

Logistic, Courier/ Freight/ Transportation, Import/Export, Shipping

105

124

18%

 

Consumer Goods/ FMCG, Food & Packaged Food , Home Appliance, Garments/ Textiles/ Leather, Gems & Jewellery

88

87

-1%

IT, Telecom/ISP

105

121

15%

 

BPO/ITES

127

124

-2%

BFSI

110

124

13%

 

Engineering, Construction and Real Estate

85

81

-5%

Advertising, Market Research, Public Relations, Media and Entertainment

99

107

8%

 

Health Care

97

92

-5%

 

 

Top Growth Occupations

 

 

Lowest Growth Occupations

 

Year-over-year Growth

Sep

16

Sep

17

% Growth

Y-O-Y

 

Year-over-year Growth

Sep

16

Sep

17

% Growth

Y-O-Y

Software, Hardware, Telecom

108

121

12%

 

Customer Service

126

125

-1%

Sales & Business Development

97

102

5%

 

HR & Admin

98

97

-1%

Marketing & Communications

107

111

4%

 

Hospitality & Travel

85

83

-2%

Finance & Accounts

111

113

2%

 

Engineering /Production, Real Estate

85

82

-4%

Purchase/ Logistics/ Supply Chain

107

107

0%

 

Health Care

96

90

-6%

 

Malaysia Highlights

  • Online recruitment activity in Malaysia jumped up 7% between September 2016 and 2017, according to the latest Monster Employment Index (MEI)

  • The Oil and Gas sector reported the highest growth in online hiring activity at 37% year-on-year

  • The Retail sector saw the steepest decline at -36% year-on-year

  • Demands for Software, Hardware, Telecom professionals reported the highest annual growth in hiring at 34% year-on-year, while Customer Service talent were the least in demand at -50% year-on-year

 

 

 

Top Growth Industries

 

 

 

 

Lowest Growth Industries

 

Year-over-year Growth

Sep

16

Sep

17

% Growth

Y-o-Y

 

Year-over-year Growth

Sep

16

Sep

17

% Growth

Y-o-Y

Oil and Gas

63

86

37%

 

Logistic, Courier/ Freight/ Transportation, Shipping/ Marine

65

63

-3%

IT, Telecom/ISP and BPO/ITES

71

95

34%

 

Advertising, Market Research, Public Relations, Media and Entertainment

71

62

-13%

Production/Manufacturing, Automotive and Ancillary

85

92

8%

 

Hospitality

80

64

-20%

BFSI

71

75

6%

 

Retail

67

52

-22%

 

 

 

Top Growth Occupations

 

 

Lowest Growth Occupations

 

Year-over-year Growth

Sep

16

Sep

17

% Growth

Y-o-Y

 

Year-over-year Growth

Sep

16

Sep

17

% Growth

Y-o-Y

Software, Hardware, Telecom

37

60

62%

 

Marketing & Communications

86

82

-5%

Sales & Business Development

76

88

16%

 

HR & Admin

67

61

-9%

Purchase/ Logistics/ Supply Chain

66

72

9%

 

Hospitality & Travel

68

45

-34%

Engineering /Production, Real Estate

67

71

6%

 

Customer Service

44

22

-50%

 

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