Dentsu Inc., through TV advertisement and online video advertisement in Germany through the overseas headquarters “Dentsu Aegis Network” Acquired 70% of the shares of Videobeat Networks GmbH, one of the leading providers of media planning, production, have agreed with the shareholders of the company regarding the possession of the option to make it into a wholly owned subsidiary in the future. In order to realize this acquisition, approval by the German regulatory authority is required.
Founded in 2011, the biggest feature of Video Beat is that it has a unique platform that can measure the effectiveness of TV advertisement in real time with the same measure as the effect measurement of online video advertisement. By setting indicators such as guidance and conversion to advertiser’s own site and measuring the effect, we are trying to modify the media strategy and CM contents and maximize ROI.
In addition to its head office in Hamburg, the company has offices in Berlin in Germany, London, Paris and New York as well. Today, we have 72 employees and are promoting sophistication of marketing services that utilize videos across TV and online devices.
We will accelerate our growth strategy by creating synergistic effects by collaborating with video beat companies and group companies operating in Europe.
The impact of this case on consolidated results for the fiscal year ending December 2018 is not significant.