Karl Lagerfeld is many things but not predictable. On February 19, Chanel’s creative director with the tailor-fit tuxedo, tight ponytail and shades trademark passed away, leaving the fashion industry mourning.
Among them is Bernard Arnault, Chairman and CEO of LVMH, who equated the fashion mogul’s death to the loss of fashion and culture in a statement.
“We have lost a creative genius who helped to make Paris the fashion capital of the world and Fendi one of the most innovative Italian houses. We owe him a great deal: his taste and talent were the most exceptional I have ever known.”
Apart from his giant footprint in the catwalk, Lagerfeld’s sphere of influence extended into the world of advertising as well. adobo curated Lagerfeld’s contributions to the world of creativity.
H&M
In 2004, H&M released a monochrome commercial teaser for their collaboration on a capsule collection of 30 pieces. The campaign starts with two men gossiping about Lagerfeld’s collaboration with H&M. The screen follows as the word travels in whispers and laughter, hinting that it was almost obscene because it was “cheap”. Finally, Lagerfeld concluded that, “It’s all about taste. If you are cheap, nothing helps.”
Volkswagen
In a 2010 commercial by Grabarz & Partner for Volkswagen, the Chanel designer assumed the cars were French because they looked elegant. He was amused when he was informed they were German cars. But with Lagerfeld, alloy wheel rims and tinted windows put the style in hatchbacks.
Magnum Ice Cream
