SINGAPORE – IPG Mediabrands, the global media arm of Interpublic Group (NYSE: IPG) today announce the promotion of Craig Harvey to the newly created role; Regional Head of Research Asia-Pacific.
Craig was formerly Head of Business Science for IPG Mediabrands Hong Kong, and will retain his client facing position, in addition to driving the IPG Mediabrands research agenda and advancing insight and tools capabilities across the APAC region.
In his new capacity, Harvey will report to Matt Scotton, Chief Strategy Officer Asia-Pacific. Scotton commented. “Craig’s intimate knowledge of the business and aptitude for insights and innovation make him the perfect choice to unite and connect our global tools and systems, while championing invention across the region.”
Scotton continues “The creation of this role is a further indication of our progressive strength and active growth in driving decision science around consumer and media practices; producing dynamic data led solutions for clients.”
With 20+ years’ experience, Harvey has a rich industry background specializing in research and consumer insights, including 16 years in roles for the IPG Mediabrands, and previously companies such as Synovate and Publicis Groupe Media.
Harvey commented, “I am very excited to be joining the IPG Mediabrands APAC regional team to grow and develop the network’s research, insights, and tools. Our vision is to propel IPG Mediabrands recognition as the most progressive, data smart, consumer-centric, dynamic agency network in the world.”
Harvey’s time will be split between the IPG Mediabrands Hong Kong and Singapore office, his position is effective immediately.