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New Business: MakeMyTrip awards digital business to Dentsu Webchutney following multi-agency pitch

MUMBAI, INDIA — Dentsu Webchutney, the digital creative agency from Dentsu Creative India, has won the digital mandate for travel company MakeMyTrip. The account was won following a multi-agency pitch and will be serviced from the agency’s Mumbai office.

As per the mandate, the agency will focus on further building MakeMyTrip’s already-vibrant digital presence by implementing an aggressive creative growth strategy.

Speaking on the win, Dentsu Webchutney Associate Vice President Upasana Naithani said, “MakeMyTrip is a big win for us, not only does it show faith by the best of the industry in our agency but also because their values align with ours, beautifully. We are very excited to work on campaigns that move both the business and the brand in the right direction.”

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Chaitanya Joshi, creative director of Dentsu Webchutney added, “While we plan to bring the edge to larger travel occasions, Modern Creativity means that we are nimble enough to target the micro-occasions in an effective manner. I am glad that the good folks at MakeMyTrip share our zest and we look forward to a lot of clutter-breaking stuff in the future that not only pushes creative boundaries but also impacts business positively.”

MakeMyTrip Chief Operating Officer Vipul Prakash commented, “Today, travellers seek more when consuming and engaging with brands across channels. Together with Denstu Webchutney, we hope to introduce new, innovative ways, and concepts that can help engage with Indian travellers, better. Our goal remains to be authentic in what we say and innovative in how we connect with the new-age traveller.”

Dentsu Creative India took the world by storm when it was declared Agency of The Year at the Cannes Lions Festival of Creativity 2022, a first-ever for India. It was nothing less than a historic moment with Dentsu Creative India also lifting a Titanium for the country for its “Unfiltered History Tour” campaign in addition to bagging three Grand Prix, another first. It also received two Gold Lions and three Silver Lions, making “Unfiltered History Tour” the most awarded work, not only from India, but across the globe.

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