ASIA-PACIFIC – CHINA, MARCH 2, 2012: Ogilvy & Mather Advertising/Guangzhou appoints Nick Wong to succeed Kawa Zhu as managing director effective immediately. Wong is the current vice general manager of O&M Advertising/Guangzhou, a position he has held since 2010.
In his new role, Wong will oversee the agency’s day-to-day management, new business development and staff training program, reporting to Raymond Tao, President of O&M Advertising/China.
With more than 25 years in the Chinese advertising industry, Wong’s expertise lies in brand promotion, product positioning and development, and 360° Brand Stewardship, a process by which brands can communicate with their influencers through multiple channels. Wong’s clients include some of the world’s best known brands including Motorola, Nestlé, KFC, BMW, Nissan, American Express, Hutchison Whampoa, energy and sports drink maker Lucozade, skincare brand MG and TCL.
Before taking on the Vice General Manager role for O&M Advertising/Guangzhou, Wong was Managing Director of O&M/Shenzhen. In 2006 following Ogilvy’s acquisition of Black Arc Advertising, Wong led the then-newly acquired agency as Vice President and General Manager of BlackArc Ogilvy/South China. Prior to that Wong spent 14 years with O&M Advertising/Taiwan where he worked his way up from Account Director to General Manager.
Raymond Tao, president of O&M Advertising/China, said, “Nick has spent 26 years with us already and he knows all the ins and outs of Ogilvy’s culture and business. We’re excited to hand him the reigns of Ogilvy Advertising in Guangzhou and I’m sure he’ll do a superb job of serving our clients and colleagues in South China.”
