SHANGHAI, CHINA – In one of the most highly-contested media reviews in China this year, PHD has emerged the winner, clinching the media business for SAIC Volkswagen in the mainland. Following a multi-agency pitch, the three-year appointment will see the Omnicom-owned agency take on the complete media duties (planning and buying) for the Volkswagen and Skoda brands which are manufactured under the automotive company, a joint venture between Volkswagen Group and SAIC Motor.
By leveraging on PHD’s proprietary platforms Omni & Omni Studio, PHD China won the pitch by displaying a solid understanding for SAIC Volkswagen’s unique position and business ambition in China and delivered a strategic approach to accelerate business results through data-driven insights, human centric innovation as well as value-focused investment and activation.
“We are truly honoured to partner SAIC Volkswagen on their ambitious journey in China,” said Claudine Kwek, CEO, Omnicom Media Group China. “Armed with PHD’s challenger mindset and the agency’s focus on innovation, creativity and collaboration, we demonstrated a strategic approach that combines the power of agile data strategies and innovative solutions to unlock new and exciting growth opportunities for their business”, she added.
The appointment is effective immediately and the business will be serviced out of PHD’s office in Shanghai.