SINGAPORE — French multinational advertising and public relations company Publicis Groupe led by Leo Burnett has been appointed as British multinational banking and financial services company Standard Chartered’s global creative agency, with the wide-ranging communications mandate covering creative, digital, and production services.
The global account will be led out of the Singapore office. The win follows a multi-market review that kicked off in February 2022, led by Global Marketing Consultants R3 and Shufen Goh.
“Following a rigorous pitch process, we have made the decision to award the mandate to Publicis Groupe. We are confident that they will be the right partner to take our narrative to the next level, by pushing our creative and digital boundaries,” said Claire Dixon, Group Head, Corporate Affairs, Brand & Marketing. “We are thankful to TBWA for their support during the past 18 years to bring Standard Chartered’s brand to where it is today.”
“It’s refreshing to be given the opportunity to work with a brand with such a purposeful belief, which was so clearly reflected in all the people that we met through this process. It’s a privilege to be shaping a global brand of this stature and ambition out of Singapore and I could not be prouder of the team behind this win – they are absolute champions! We look forward to bringing the best of Publicis Groupe to bear on the business,” said Amrita Randhawa, CEO of Publicis Groupe Singapore, and Southeast Asia.
This win comes on the heels of Publicis Groupe’s consolidation of the Singapore Tourism Board business in January 2022, and its spate of wins this year that includes Singtel in Singapore, L’Oréal in Southeast Asia, and PepsiCo across China, Southeast Asia, and India.