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New Business: Estée Lauder Limited Announce OMD Hong Kong as its Media Agency to Elevate Strategic and Innovative Capabilities

HONG KONG – Estée Lauder (Hong Kong) Limited has appointed OMD Hong Kong to manage the media brief for its portfolio of prestige skin care, makeup, and fragrance brands in Hong Kong and Macau.

With this new collaboration, OMD will expand its media planning and buying duties from the Estée Lauder brand to an additional 13 brands in the Estée Lauder portfolio. These include TOM FORD BEAUTY, Bobbi Brown, Origins, Clinique, Lab Series, M•A•C, GLAMGLOW, Too Faced, La Mer, Darphin, Jo Malone London, By Kilian and Editions de Parfums Frédéric Malle. OMD’s appointment commenced on July 1st, 2019 and lasts for a duration of two years.

“We are delighted to extend our collaboration with OMD to leverage the team’s strategic thinking and innovation capabilities in media and advertising technology, as well as their in-depth knowledge of the Hong Kong and Macau market, to drive business growth,” says Vicki Au, Managing Director of Estée Lauder (Hong Kong) Limited.


Gary Wong, Managing Director of OMD Hong Kong, adds: “It’s a real honor to have our remit expanded and take on greater responsibilities for some of the world’s most prestigious brands. It’s been a pleasure working with the team and we look forward to extending this relationship to drive business growth for the rest of Estée Lauder’s portfolio.”


About OMD:

OMD combines innovation, creativity, empathy and evidence to make Better decisions, faster on behalf of our clients so they can learn faster and act faster, create valued connections with customers, build profitable business outcomes and ultimately, win the future. With more than 12,000 people working in over 100 countries, OMD is the world’s largest media network. Named Adweek’s Global Media Agency of the Year 2019, OMD is also currently ranked the world’s most effective media agency network in the Effie Effectiveness Index. OMD is an Omnicom Media Group agency and part of Omnicom Group. Omnicom Media Group is the media services division of Omnicom Group, Inc. (NYSE: OMC). For more information, please visit

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