ASIA-PACIFIC – SINGAPORE, MARCH 2012: McCann Worldgroup appoints Robert Doswell as regional managing director of its new global creative production company. Doswell’s new role includes building on McCann Worldgroup’s existing capabilities, transforming this business unit into a leading global creative production and delivery engine. He will be reporting to McCann Worldgroup Asia Pacific regional president Charles Cadell as he joins the team in April.
“It’s fundamental for McCann Worldgroup to offer world-class creative production capabilities to deliver transformational marketing solutions for our clients. Creative production is no longer just about cost efficiency but delivering the highest possible standards in terms of creative quality and efficacy. We’re delighted Rob is joining the team to drive Global Creative Production across Asia Pacific, his passion and enthusiam for craft made him the ideal candidate for the role,” said Cadell.
Commented Doswell on his appointment: "I’m delighted to join McCann Worldgroup. Their vision, to establish an integrated production sourcing solution across the region, was an attractive proposition. However, what really stood out is the strong entrepreneurial spirit coupled with incredible talent that exists within the group. This makes for a strong and exciting foundation to buildon, and willallow us to transform our existing capabilities into the leading creative production company, globally.”
Prior to joining McCann Worldgroup, Doswell was regional vice president Redwork’s Asia Pacific, and managing director of RedWorks, Singapore, Ogilvy’s integrated creative and production company. Doswell joined Ogilvy Singapore in 2001, and was made managing director of Ogilvy RedCard (Ogilvy’s famed innovative creative agency) in 2007. Throughout his career he has deliveredaward winning creative campaigns across the world for clients such as The Economist, Nike, Motorola, JetStar Asia, IBM, Unilever, BBC World, Resorts World Sentosa, Prudential, CIMB, 7-11, Tiffany&Co, and Gillette.
