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Don’t get left behind—be in the know of all media industry news around the world. adobo Magazine brings you the latest happenings and trends from the exciting world of international advertising. Scrape beyond the surface and uncover the captivating stories that shape the industry. From groundbreaking campaigns to brand updates to industry awards, our curated articles will keep you informed and inspired. We analyze global advertising news so you can process them in bite-sized pieces.
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Entertainment & Media: First Look at Steven Spielberg’s West Side Story Revealed
The first look at Academy Award® winner Steven Spielberg’s West Side Story has been revealed. An adaptation of the original…
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People: OMD Strengthens its Regional Leadership with the Appointment of Gavin Gibson as Chief Strategy Officer for APAC
SINGAPORE – OMD has elevated Gavin Gibson to the role of Chief Strategy Officer for Asia Pacific. Previously the National…
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Cannes Lions 2019: Inside the Female-Powered and Female-Driven See It Be It Program at Cannes from BBDO Pakistan’s Hira Mohibullah Amin
CANNES, FRANCE – The Cannes Lions International Festival of Creativity is not just the biggest and most prestigious creative event…
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Cannes Lions 2019: Wieden + Kennedy Portland Brings Home One of the Biggest Awards of the Cannes Lions Festival – Agency of the Year
As the 66th Cannes Lions International Festival of Creativity came to a close last Friday, the recipients for two of…
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Cannes Lions 2019: Burger King is Named as the First Ever Cannes Lions Creative Brand of the Year
Proving to be an unstoppable force brand, Burger King sweeps this year’s Cannes Lions Festival, winning the first ever Cannes…
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Cannes Lions 2019: Jeff Goldblum and BETC’s Stéphane Xiberras Discuss Entertainment and Gaming in a Connected World
By Theda Braddock One of the most talked-about sessions of Cannes last week was “The Future of Entertainment,” featuring one…
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Movie Review: Toy Story 4 Ties a Perfect Bow to Close the Adventures of These Toys
How does one add to a film series when the most recent installment already provided near-perfect closure? This was the…
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Movie Review: Rocketman Launches Elton John’s Life Story to Rock and Roll’s Pinnacle
It is inevitable that when one views Rocketman, the desire to compare it with Bohemian Rhapsody will arise. After all,…
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Brand & Business: Lazada Group Jumpstarts Olympic Games Partnership to Spread the Movement in Southeast Asia
Southeast Asia eCommerce leader Lazada Group yesterday activated its Olympic Games partnership as part of the IOC’s long-term partnership with…
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Cannes Lions 2019: McCann Panama’s “Straw Timeline” Campaign Awarded First Place in Environment Category– Creativity for Good Causes
The campaign Straws Timeline, created for MarViva Foundation, which uses the straw as a timeline of 500 years to evidence…
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People: Superunion Strengthens Leadership in Thailand with Senior Appointments – Prachawan Ketavan and Dan Ellis
Creative brand agency Superunion (formerly known as Brand Union), today announced the new hire of Prachawan Ketavan (Jick) as Senior…
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Digital: Connector and Greyhound Recycling Launches ‘The Bin of Old Behaviours’ To Help People Recycle Themselves
Connector has teamed up with Greyhound Recycling and technology company GetUserTo, to launch an online tool in honour of Pride…
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Cannes Lions 2019: Unilever CEO Alan Jope Warns Advertisers that “Woke-Washing” Threatens Industry Credibility
CANNES, FRANCE – Unilever CEO Alan Jope today warned that woke-washing – brand campaigns promising to improve the world but…
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