Global News
Don’t get left behind—be in the know of all media industry news around the world. adobo Magazine brings you the latest happenings and trends from the exciting world of international advertising. Scrape beyond the surface and uncover the captivating stories that shape the industry. From groundbreaking campaigns to brand updates to industry awards, our curated articles will keep you informed and inspired. We analyze global advertising news so you can process them in bite-sized pieces.
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Brand & Business: TBWA Lands in Top 10 of the World’s Most Innovative Companies in 2019, According to Fast Company
TWBA\ Worldwide has made it to prestigious annual list of the World’s Most Innovative Companies for 2019 by business magazine…
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Dentsu Tokyo’s AI Mirai Unlocks the Future of Advertising
TOKYO – Dentsu opens up new possibilities for the creative industry by challenging what AI can do in the business…
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PEOPLE: Two-Year Agency President Ian Pearman is Confirmed to Depart TBWAAsia to Join Consumer-Facing Start-Up
Feb 21 2019—TBWA confirms that Ian Pearman, TBWA\Asia’s President for 2 years, departs the agency to join a consumer services…
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Brand & Business: Dentsu Aegis Network Puts a Prime on People-Based Marketing as it Acquires Independent Digital Agency, Happy Marketer
SINGAPORE—Dentsu Aegis Network has announced its acquisition of Happy Marketer Group, Southeast Asia’s leading data-driven digital marketing agency, which will…
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National Geographic aims to spur change across Asia with Earth Day Run in support of Planet or Plastic?
HONG KONG, FEBRUARY 20, 2019 – To push forward its commitment to the environment, National Geographic is celebrating Earth Day…
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Noise Gif Fest collaborates with Clear Channel Singapore to showcase vertical Gifs on bus shelters
Noise GIF Fest 2019 is Asia’s largest celebration of animated Gifs. Amateurs to professionals, are invited to submit their original…
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People: Cheuk Chiang Joins the Revolution at the World’s 1st Predictive Ad Agency, Mutiny Group, as new Chairman
Former Omnicom Media Group (OMG) Asia Pacific CEO Cheuk Chiang has joined Mutiny Group as a partner, investor, and Chairman. …
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Wunderman Jakarta named Marketing Agency of the Year at Future Commerce Excellence Awards
JAKARTA—Wunderman Jakarta took home the award for Marketing Agency of the Year from the inaugural Future Commerce Excellence Awards. The…
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Media & Entertainment: WarnerMedia Company Turner Reimagines TV and What it Means to be a Media Business in an Ever-Shifting Landscape
MANILA, PHILIPPINES—Turner, a WarnerMedia entertainment company, is disrupting the industry with a unique mix of premium content, storytelling, technology, and…
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People: Mehling, President of Chelsea Pictures, Appointed as Young Director Award Jury President for 2019
Chelsea Pictures founder and president Lisa Mehling will headline the jury for this year’s Young Director Award (YDA). Mehling…
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New Business: Series E’s 3 Billion Yen (USD$27M) Funded Start-up, Sansan, Appoints Neo Media World as Agency of Record
ASIA PACIFIC–Neo, the global performance marketing agency network that is part of Mindshare has been appointed by Sansan as its…
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BREAKING NEWS: Creative Mastermind Behind Iconic “Apple 1984” Ad, TBWAMedia Arts Lab Chairman Lee Clow, Steps Down from Position
Advertising industry extraordinaire Lee Clow announces retirement in a love note to TWBA\Media Arts Lab. Previously serving as the agency’s…
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CAMPAIGN SPOTLIGHT | Leo Burnett and Cathay Pacific celebrate HK culture in new Hong Kong Sevens sponsorship campaign
HONG KONG – Leo Burnett Hong Kong has launched its first global Hong Kong Rugby Sevens campaign for Cathay Pacific,…
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