Feb 21 2019TBWA confirms that Ian Pearman, TBWA\Asia’s President for 2 years, departs the agency to join a consumer services start-up based out of Singapore. Under his lead, the region has added new talent and launched a number of specialist units to service evolving client needs, including consulting, data insights and production offerings.

“It has been an amazing adventure at TBWA and I’ve achieved more than I ever hoped in relatively short order. After 23 years in the advertising business, the timing feels right to scratch that entrepreneurial itch and the opportunity to join a visionary new venture was just too tempting to say no to”, Pearman shared.

Troy Ruhanen president and CEO TBWA\Worldwide said: “Pearman has helped to fuel the existing momentum around innovation for the Asia collective. He has led a great team who will continue to create disruptive work and run a suite of business offerings that will help our clients capture a greater share of the future. I’ve never been one to stand in the way of someone who wishes to try something entrepreneurial and am confident we will have a seamless transition.”

The succeeding TBWA\Asia president is yet to be announced. Philip Brett, chief operating officer of TBWA\Worldwide, who served as president of TBWA\Asia based out of Singapore for many years, will provide support as needed on an interim basis until a successor is named.

Before joining TBWA\, he led AMV BBDO in London as CEO in 2010. In his seven-year tenure as CEO, he drove innovation, digital transformation, and new services for the agency which has resulted to over 40 ‘Agency of the Year’ awards and a place in the top 40 “Best Companies to Work For” rankings. 

We also got a chance to speak with Ian Pearman back in 2017 to discuss what it means to be the disruption agency that TBWA\ prides itself to be:



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Philip Brett elevated to Chief Operating Officer for TBWA\Worldwide, as Ian Pearman joins as President of TBWA\Asia