Global News
Don’t get left behind—be in the know of all media industry news around the world. adobo Magazine brings you the latest happenings and trends from the exciting world of international advertising. Scrape beyond the surface and uncover the captivating stories that shape the industry. From groundbreaking campaigns to brand updates to industry awards, our curated articles will keep you informed and inspired. We analyze global advertising news so you can process them in bite-sized pieces.
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New Business: Dentsu Malaysia wins Resorts World Genting media services
KUALA LUMPUR, MALAYSIA — Dentsu Malaysia has won the media and marketing agency services pitch for Resorts World Genting effective…
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Brand & Business: Dentsu APAC Data Sciences Division launches GPT-3 powered content creation engine
MUMBAI, INDIA — Dentsu Asia Pacific’s Data Sciences Division has announced the launch of a GPT-3 powered content generation engine.…
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Brand & Business: The Economist Intelligence Unit launches “EIU Viewpoint”
SINGAPORE — Today, The Economist Intelligence Unit (EIU), a division of The Economist Group, announced the launch of “EIU Viewpoint”,…
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Brand & Business: Benetton India & Timex India enter into a licensing agreement for design, manufacture and distribution of Benetton watches
NEW DELHI, INDIA – Benetton, one of the most popular fashion brands in the world has joined hands with the…
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Brand & Business: Pru Life UK continues to offer free COVID-19 protection with vaccine coverage through Pulse
TAGUIG CITY, PHILIPPINES – Leading life insurer Pru Life UK continues to provide its customers protection from COVID-19, with the…
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Insight: New research by WARC shows that highly awarded creative ideas are significantly more effective
LONDON, UK – Each year, WARC, the global authority on effective marketing, tracks the results of the top global and…
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Insight: HILL ASEAN presents ASEAN Sei-katsu-sha Studies 2021
TOKYO, JAPAN – Hakuhodo Institute of Life and Living ASEAN (HILL ASEAN) held ASEAN SEI-KATSU-SHA FORUM 2021, announcing findings from…
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Brand & Business: Grab announces GrabForGood Fund to benefit Grab partners and Southeast Asian communities
SINGAPORE – Grab Holdings today unveiled plans for the GrabForGood Fund that seeks to support programs that will have lasting…
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New Business: PHD China secures Shanghai Jahwa media planning account
SHANGHAI, CHINA – PHD China today announced that it has won the planning business of Shanghai Jahwa, one of China’s…
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Brand & Business: Tonic Worldwide to cover Covid-19 vaccine cost for all its employees
MUMBAI, INDIA – With the Covid vaccination opening for people, independent Digital Marketing agency Tonic Worldwide has announced mass vaccination for…
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Brand & Business: Wunderman Thompson named Gartner Magic Quadrant Leader for global marketing agencies
LONDON, UK – Wunderman Thompson has been named a Leader in Gartner’s Magic Quadrant for Global Marketing Agencies, cited as…
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Brand & Business: Impact acquires Affluent to power agency managed partnership programs at scale
SINGAPORE – Impact, the global leader in partnership automation, today announced the acquisition of Affluent, the leading analytics and automation platform designed to help…
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Insights: WARC releases a series of reports uncovering key creative, media and effective insights to discover the truth behind the extraordinary
LONDON, UK – WARC, the global marketing insights company, has today released Marketing Through Volatility, a series of reports compiled…
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