Global News
Don’t get left behind—be in the know of all media industry news around the world. adobo Magazine brings you the latest happenings and trends from the exciting world of international advertising. Scrape beyond the surface and uncover the captivating stories that shape the industry. From groundbreaking campaigns to brand updates to industry awards, our curated articles will keep you informed and inspired. We analyze global advertising news so you can process them in bite-sized pieces.
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Insight: UK Government was leading advertiser in the UK for 2020 with £164M in ad spend
LONDON, UK — Governments around the world scrambled to protect their citizens when the Coronavirus pandemic broke out at the…
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New Business: Rude Health chooses BMB for its first agency appointment
LONDON, UK – Rude Health, the dairy-free drinks and cereals company, best known for its best-selling Organic Almond Drink, has…
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New Business: Chimp&z Inc bags digital communications mandate for Vinod Cookware
MUMBAI, INDIA — Following a multi-agency pitch, Chimp&z Inc won the digital mandate for Vinod Cookware. The mandate covers the…
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Brand & Business: Award-winning creative company BUCK expands to Europe with Amsterdam office, encircles globe with fourth location
AMSTERDAM, NETHERLANDS – Continuing its strong growth over the last decade, global creative company BUCK has opened an office in…
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New Business: Kent Ro appoints Leo Burnett India as their creative partner
NEW DELHI, INDIA — Kent RO Systems Limited, India’s largest manufacturers of water purifiers has appointed Leo Burnett India as…
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Sustainability: Mediaplus and ClimatePartner present “Green GRP” to carbon offset campaigns
MUNICH, GERMANY — Around 25 billion euros are involved. That’s how much German companies invest net in advertising. So that…
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Insight: Survey shows increased focus on ‘Social Good’ amongst brands after the pandemic
LONDON, UK — The World Media Group, a strategic alliance of the world’s leading media brands, has released its annual…
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Brand & Busniess: Httpool Cambodia celebrates its first year in business
PHNOM PENH, CAMBODIA – Httpool, an Aleph Holding company, the largest global partner of major media platforms, celebrated its first…
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Brand & Business: Dept expands fast-growing US presence with software consultancy Devetry
COLORADO, USA — Devetry, a software consultancy that provides technology solutions ranging from organizational strategy to custom software development, today…
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Insight: Demand for new smartphones and 5G to fuel 4.5% annual growth in telecoms adspend to 2023
LONDON, UK — Zenith predicts that telecoms advertising will grow at an average rate of 4.5% a year to 2023…
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Events: Freelancer.com partners with the Bureau of Reclamation and NASA to improve hydropower system reliability with a challenge
SYDNEY, AUSTRALIA – Freelancer Limited (ASX: FLN), the world’s largest freelancing and crowdsourcing marketplace, in partnership with Arrow Electronics, one…
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Insight: IAB Australia report reveals steady and consistent growth in streaming audio and podcast advertising
AUSTRALIA — Streaming digital audio and podcast advertising has continued to rise, with 69% of media agencies now reporting streaming…
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Insight: The e-commerce explosion does not herald the death of the store, according to a new Special Report from The Economist
LONDON, UNITED KINGDOM — A new special report by Henry Tricks in The Economist looks at the future of shopping,…
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