Global News
Don’t get left behind—be in the know of all media industry news around the world. adobo Magazine brings you the latest happenings and trends from the exciting world of international advertising. Scrape beyond the surface and uncover the captivating stories that shape the industry. From groundbreaking campaigns to brand updates to industry awards, our curated articles will keep you informed and inspired. We analyze global advertising news so you can process them in bite-sized pieces.
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Brand & Business: Bauer Media Group and Serviceplan launch joint content and publishing agency, BAUERSERVICEPLAN – The Content Company
BERLIN, GERMANY – The Bauer Media Group and the Serviceplan Group have launched a joint venture for content marketing and corporate…
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Brand & Business: Disney and Havas Media deploy Paragone’s AI-based tech to manage social media marketing
TEL AVIV, ISRAEL – Perion Network Ltd. (NASDAQ: PERI), a global technology company that delivers its Synchronized Digital Branding solution across the…
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New Business: Singapore Institute of Technology appoints xodbox and Happy Marketer for AY21 admissions
SINGAPORE — Singapore Institute of Technology (SIT) has appointed strategic and creative agency, xodbox and digital marketing agency, Happy Marketer…
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Brand & Business: Women are the heart of airasia, celebrating the female forces behind airasia this International Women’s Day
MANILA, PHILIPPINES – airasia started 20 years ago as an airline, and now we have evolved into a digital travel…
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New Business: Digitas and Starcom top R3 Asia Pacific rankings; Ogilvy dominates last month of 2020
MANILA, PHILIPPINES – R3 has released the 10 biggest business wins for creative and media agencies in the Asia Pacific…
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Insight: electriclimefilms ‘Shaping an Inclusive Culture in Film and Media’
SINGAPORE — Since its inception in 2010 of bringing expressions of art to commercial films, electriclimefilms has been seeking and…
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New Business: UM China wins Burger King China’s media business
SHANGHAI, CHINA — Following a highly competitive pitch, Burger King China has appointed UM China – the full service media…
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Brand & Business: Reebok celebrates individuality in latest collection for International Women’s Day
INDIA — Reebok unveils its latest It’s A Man’s World campaign brought to life by MADWOMEN, an all-female creative collective.…
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Brand & Business: WPP acquires mobile technology provider NN4M
LONDON, UK — WPP today announces that Wunderman Thompson has acquired NN4M, a leading mobile commerce partner for global brands. …
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Travel: AirAsia calls for standardised global protocols to facilitate cross border air travel recovery
SEPANG, MALAYSIA — As vaccines continue to roll out across the globe and domestic air travel looks set to return…
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Insight: COVID-19 accelerates consumer change, but brands risk being left behind, according to new dentsu research
SINGAPORE – Today sees the launch of the dentsu consumer vision ‘The Age of Inclusive Intelligence’, which charts the long-term…
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Brand & Business: Fintech startup Rewire raises $20M to extend financial services to expats worldwide
MANILA, PHILIPPINES — Rewire, a fintech startup that develops cross-border online banking services tailored for the needs of expatriate workers worldwide,…
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New Business: Crocs awards integrated media agency of record duties to Essence in China
SHANGHAI, CHINA – Essence, a global data and measurement-driven media agency which is part of GroupM, today announced that it…
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