Global News
Don’t get left behind—be in the know of all media industry news around the world. adobo Magazine brings you the latest happenings and trends from the exciting world of international advertising. Scrape beyond the surface and uncover the captivating stories that shape the industry. From groundbreaking campaigns to brand updates to industry awards, our curated articles will keep you informed and inspired. We analyze global advertising news so you can process them in bite-sized pieces.
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New Business: The secret’s in the sauce: VMLY&R takes a human-centred approach to product innovation for Heinz
CHINA — Global brand experience agency, VMLY&R has been appointed by Kraft Heinz in China to help the brand develop a new…
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Brand & Business: Red Havas expands global health offering with launch of Red Havas Health
NEW YORK, USA — Red Havas today announced the launch of Red Havas Health, a global micro-network focused on health,…
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Brand & Business: MoEngage, Merkle Sokrati ink strategic alliance for APAC
INDIA — MoEngage, the trusted marketing automation platform headquartered in San Francisco, California and the United States, has inked a…
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Events: AI experts, thought leaders, and early adopters from South-East Asia to gather at World AI Show – Jakarta
JAKARTA, INDONESIA — World AI Show is supported by the Ministry of Communication and Information Technology (Kominfo), the Government of…
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Brand & Business: Samsung named top global TV manufacturer for 15 consecutive years
MANILA, PHILIPPINES — Samsung Electronics Co., Ltd. topped the global TV market for the 15th consecutive year, according to market…
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Travel: More space and privacy for Emirates Economy Class customers with new option to purchase empty adjoining seats
SINGAPORE — Emirates’ Economy Class customers can now enjoy even more personal space and privacy onboard with the ability to…
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Insight: From hero to heard, McCann Health’s ‘Truth About Doctors’ study tracks the impact of COVID-19 on physicians & what they want
NEW YORK CITY, USA – The COVID-19 pandemic has redefined what it means and what it takes to be a…
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Insight: ‘Truth about Culture and Covid-19’, APAC findings of McCann Worldgroup’s global study
SINGAPORE – Only 9% of people in Singapore believe the government has let them down in their handling of the…
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Insight: 2020 annual report on advertising expenditures in Japan from Dentsu Inc.
TOKYO, JAPAN – Dentsu Inc. (Headquarters: Minato-ku, Tokyo; President & CEO: Hiroshi Igarashi) today released its calendar year 2020 annual…
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Campaign Spotlight: Prime Video France & HEREZIE present CITÉS, a series highlighting French youth and their relationship to French heritage
FRANCE — Starting February 26, 2021, Prime Video France is launching, exclusively on TikTok, CITÉS, a series written and directed…
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Brand & Business: ADA launches new MarTech-as-a-Service offering across Asia Pacific to drive impactful business outcomes
SINGAPORE – ADA, a data and artificial intelligence (AI) company that designs and executes integrated digital, analytics, and marketing solutions,…
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Digital: Huawei opens the first DIGIX Lab in Asia Pacific to empower developers to build a digital future
SINGAPORE – Huawei Mobile Services (HMS) today announced the opening of DIGIX Lab in Singapore, its first in the Asia Pacific…
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Brand & Business: Marketing technology agency Byte merges with Dept to accelerate global growth
NEW YORK CITY, USA – Byte, the marketing technology (martech) agency of choice for fast-growing digital platform brands, has today…
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