Global News
Don’t get left behind—be in the know of all media industry news around the world. adobo Magazine brings you the latest happenings and trends from the exciting world of international advertising. Scrape beyond the surface and uncover the captivating stories that shape the industry. From groundbreaking campaigns to brand updates to industry awards, our curated articles will keep you informed and inspired. We analyze global advertising news so you can process them in bite-sized pieces.
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TBWAWorldHealth opens in Asia
SINGAPORE – TBWA has announced the opening of TBWA\WorldHealth in Asia, with Singapore being the launch market for the region.…
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Tangrams Replaces Jury President for Digital Strategy
Tangrams, APAC’s largest regional effectiveness and strategy awards, has announced Ruth Stubbs of iProspect will step in to replace Erica…
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How Burger King hacked Hackvertising
by Theda Braddock One of the most buzzed about talks at Cannes this year was the story about Burger King’s…
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Ogilvy 2018 Global Media Influence Survey reveals trust in traditional media as a source for news has declined
CANNES – Ogilvy announced the findings of the 2018 Global Media Influence Survey at the Cannes Lions Festival, which revealed…
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Brand Boot Camp 2018 to teach brands how to engage Generation Z
MANILA – For Generation Z, high-speed internet has always existed, “google” has always been a verb, and life without the…
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Dentsu Aegis Network backed Cannes Lions Young Marketers Academy; Merlee Jayme spoke and served as mentor
CANNES – The Cannes Lions Young Marketers Academy (YMA) returned to the International Festival of Creativity for a fifth year…
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MullenLowe Group wins ASEAN creative, digital and media duties in Singapore for UnionPay International
SINGAPORE – Following a five-way pitch, UnionPay International has appointed MullenLowe Group Singapore as its partner agency of record for advertising,…
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Cannes Lions: A showreel of Grand Prix winners at Cannes Lions 2018
CANNES – The 65th Cannes Lions International Festival of Creativity featured Grand Prix winners from different countries across the different…
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McDonald’s, OMD Hong Kong and Google team up to anticipate hungry moments during the World Cup
HONG KONG – To drive McDelivery orders this World Cup season, McDonald’s, OMD Hong Kong and Google have come together…
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PHD Taiwan wins a Bronze Cannes Lion for Škoda’s “CoinciDance”
TAIPEI – PHD Taiwan’s “CoinciDance” campaign for ŠKODA continues to receive international acclaim, this time at the Cannes Lions Festival…
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CASBAA: The upsurge in Hong Kong of pirated TV boxes poses a major threat to the subscription video industry
HONG KONG – In a newly released Casbaa survey of the content viewing behaviour of Hong Kong consumers, it was revealed that…
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Cyber Group Studios hosts for the 7th time the semi-final round of the International Emmy® Kids Awards
On Monday June 25th, 2018, Cyber Group Studios held for the seventh time the Semi-Final round of judging of the…
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Team Dentsu wins “Change for Good” Hackathon in Cannes
CANNES – Dentsu’s “Walk with Me,” which uses Amazon Alexa as an “AI bodyguard,” was declared the most standout pitch…
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