TAIPEI – PHD Taiwan’s “CoinciDance” campaign for ŠKODA continues to receive international acclaim, this time at the Cannes Lions Festival of Creativity where the work was awarded a Bronze Lion in the ‘Use of Branded Content Created for Digital or Social’ category. PHD Taiwan’s win contributes to the global PHD network’s 6 Media Lions, making them the most-awarded network in this category. The agency and its work have also emerged as Taiwan’s only winning contenders at this year’s Festival.
The celebrated campaign – which blends ŠKODA’s “Simply Clever” tagline with the energy of “CoinciDance” by Handsome Dancer – was commended for its use of branded content to boost awareness for the ŠKODA brand in Taiwan and supercharge sales of its Rapid Spaceback model. Within two weeks of the campaign’s launch, CoinciDance became one of Taiwan’s most popular YouTube videos of the year, amassing over 14.25 million views. The campaign reached 60% of the Taiwan’s population and positioned ŠKODA as the automotive brand of choice in the market, while also quadrupling sales of the Rapid Spaceback.
Watch the ad here:
“This campaign has been a hit ever since it launched, so it feels great to now receive recognition on a global stage like the Cannes Lions,” commented Cathy Yang, General Manager of PHD Taiwan. “The campaign was a huge success because it found a better way of cutting through the noise in the crowded automotive sector, leveraging branded content to entertain and engage with consumers. As Taiwan’s only winning agency, this accolade is validation of our efforts to raise the standards for innovation and creativity in our clients’ communications and only inspires us to raise the bar further still.”
The Cannes Lions International Festival of Creativity is an annual conference and awards platform for the global marketing, advertising and creative communications industry. It is considered the largest gathering for the industry and awards the best work from across the world. As one of the industry’s most competitive and sought-after awards, only 3% of entries are awarded the prestigious Cannes Lions accolades on average each year.