Global News
Don’t get left behind—be in the know of all media industry news around the world. adobo Magazine brings you the latest happenings and trends from the exciting world of international advertising. Scrape beyond the surface and uncover the captivating stories that shape the industry. From groundbreaking campaigns to brand updates to industry awards, our curated articles will keep you informed and inspired. We analyze global advertising news so you can process them in bite-sized pieces.
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Advertising expenditures in Japan totaled 6,390.7 billion yen in 2017, up 1.6% compared with 2016 – Dentsu
TOKYO – Dentsu Inc. (Tokyo: 4324; ISIN: JP3551520004; President & CEO: Toshihiro Yamamoto; Head Office: Tokyo; Capital: 74,609.81 million yen)…
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IPG Mediabrands PH CEO Venus Navalta on how advertising and media agencies need to create, innovate, or die in 2018
MANILA – As Chief Executive Officer of the Philippine office of IPG Mediabrands and chair of the 2017 MSAP Media Congress, Venus Navalta…
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Built for the way we communicate today: SAMSUNG Galaxy S9 and S9+
SEOUL – Samsung Electronics Co., Ltd. introduces the Samsung Galaxy S9 and S9+, the smartphones that reimagine the way we…
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WARC 100 reveals the world’s top campaigns, agencies, and brands for effectiveness
GLOBAL – WARC, the international authority on advertising and media effectiveness, has released the results of the 2018 WARC 100, an…
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Deezer partners with Singtel to enhance music offering in Singapore
SINGAPORE – Deezer, the world’s most diverse, dynamic and personal global music streaming company expands its offerings in Singapore by partnering with Singtel…
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ADFEST unveils more highlights of its Craft@ADFEST program on March 21-22, 2018
PATTAYA – ADFEST has unveiled six more sessions as part of its Craft@ADFEST program, which features many of the world’s…
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BBH Singapore is Ad Age Magazine’s International Agency of the Year 2018
SINGAPORE – BBH Singapore has won Ad Age’s ‘International Agency of the Year’ Award. An incredible achievement for a Singapore…
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Dentsu Aegis Network Malaysia uncovers insights in helping brands build sales loyalty via e-Commerce
KUALA LUMPUR – Dentsu Aegis Network Malaysia today shares its findings in automated e-commerce, a concept which the advertising group…
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Intelligence: Successful brands allocate 13% of media budgets to out of home – WARC Global Ad Trends report
GLOBAL – WARC, the international authority on advertising and media effectiveness, has released its latest monthly Global Ad Trends report, digesting…
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Geometry Global introduces new brand identity and logo
SHANGHAI – Geometry Global, a brand experience agency operating in 56 markets around the world, 19 cities in Asia Pacific,…
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Takho Lau joins DDB China Group as ECD, Managing Partner of Guangzhou, Beijing
SHANGHAI – DDB China is delighted to announce the appointment of Takho Lau who joins the company today as ECD…
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New York Festivals 2018 AME Awards Announces Shortlist, includes entries from Dentsu Jayme Syfu, TBWASantiago Mangada Puno, Keyframe
NEW YORK – New York Festivals® AME Awards®, for the World’s Best Advertising and Marketing Effectiveness™, announced the Shortlist for…
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APAC Tambuli Awards reveals Elvis Chau, Chris Chiu, Merlee Jayme as members of 2018 Creative Executive Jury
MANILA – The Asia Pacific Tambuli Awards revealed the partial list of jurors for the 2018 Creative Executive Jury led…
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