Global News
Don’t get left behind—be in the know of all media industry news around the world. adobo Magazine brings you the latest happenings and trends from the exciting world of international advertising. Scrape beyond the surface and uncover the captivating stories that shape the industry. From groundbreaking campaigns to brand updates to industry awards, our curated articles will keep you informed and inspired. We analyze global advertising news so you can process them in bite-sized pieces.
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New Business: BBDO bags integrated brand mandate for Troikaa Pharma’s Dynapar QPS Pain Relief Spray
DELHI, INDIA – Troikaa Pharmaceuticals Ltd. has appointed BBDO India as the AOR for its premium brand Dynapar QPS Pain…
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Music: Spotify reveals top K-Pop artists and tracks of 2020, BTS most-streamed group globally
MANILA, PHILIPPINES– Today, Spotify unveils the top K-Pop artists, songs and albums globally that defined how millions of people around…
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Brand & Business: Verizon Media launches unified ID solution “Verizon Media ConnectID”
SINGAPORE – Verizon Media today announced the launch of its new unified identity solution, Verizon Media ConnectID. Built on the…
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Brand & Business: AirAsia’s Teleport expands to 70 new cities in Southeast Asia
KUALA LUMPUR, MALAYSIA – Teleport, the logistics venture of AirAsia Digital has completed the accelerated rollout of its delivery services…
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Brand & Business: Havas Group India launches ‘Women Who Inspire’; an initiative to foster gender diversity and women leadership, across all its group companies
MUMBAI, INDIA – At Havas Group India, it is important for businesses to look at the challenges women employees face…
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People: Kelly Knight takes up new Chief Diversity & HR Officer role at AMV BBDO
LONDON, UK – Kelly Knight has been named as AMV BBDO’s first Chief Diversity and HR Officer, with a brief to…
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Campaign Spotlight: Intermarché and Romance pays tribute to medical workers in latest campaign
PARIS, FRANCE – At Christmas, for the fourth opus in its advertising saga – five times awarded at Cannes and…
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Campaign Spotlight: French singer Kendji Girac teams up with Droit de Regard & BETC, shows the difficult reality many French people experience everyday
FRANCE – Well-known French musician Kendji Girac rose to fame after winning season three of renowned music competition The Voice.…
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Insight: Businesses in Singapore that prioritize CX are expected to recover faster from the challenges of the pandemic: Zendesk survey
SINGAPORE – New research released today by Zendesk, Inc. (NYSE: ZEN) in partnership with Ecosystm, shows Singapore businesses that prioritize…
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Digital: Twitter seeks public feedback in verification policy update
MANILA, PHILIPPINES – Three years ago, Twitter paused its public verification program after hearing feedback that it felt arbitrary and…
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Brand & Business: Made-with-Singapore content forging ahead with new funding opportunities and global partnerships
SINGAPORE – The Infocomm Media Development Authority (IMDA) announced new initiatives and capability development programmes to develop innovative content, nurture…
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Brand & Business: Amstel celebrates 150-year anniversary with expansion to China and new visual identity
LONDON, UK – This year, HEINEKEN celebrates the 150th anniversary of Amstel. To mark this milestone, the brand is launching…
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Innovation: L’Oréal signs license agreement with Dutch biotech Micreos, world leader in targeted bacterial biotechnology
THE HAGUE, NETHERLANDS – L’Oréal and Micreos announced the signature of a license agreement to join their expertise in biotechnology…
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