Global News
Don’t get left behind—be in the know of all media industry news around the world. adobo Magazine brings you the latest happenings and trends from the exciting world of international advertising. Scrape beyond the surface and uncover the captivating stories that shape the industry. From groundbreaking campaigns to brand updates to industry awards, our curated articles will keep you informed and inspired. We analyze global advertising news so you can process them in bite-sized pieces.
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New VisitBritain campaign invites the people of China to name Britain
BEIJING – National tourism agency, VisitBritain, along with the Home Office, is asking the people of China to give new…
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MRM//McCann acquires Optaros
NEW YORK – MRM//McCann, the customer-experience marketing agency under McCann Worldgroup, has acquired Optaros, Inc., a leading digital eCommerce services/solutions…
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Chris Willingham joins BBDO Singapore management team
SINGAPORE – Chris Willingham has joined the management team of BBDO Singapore, with the specific remit of boosting regional agency…
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Ted Baker launches #TedsElfie Christmas Instagram campaign
GLOBAL – Ted Baker and POKE have launched a new social media campaign to engage with shoppers over the festive…
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Durex partners with Creativeland and MTV for world AIDS day campaign
NEW DELHI – On the occasion of World AIDS Day, Durex has taken a step further in promoting the message…
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ADFEST calls for scripts from emerging directors
BANGKOK – ADFEST is once again looking to unearth the region’s top emerging directors, inviting script submissions from directors and…
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Leo Burnett and TAT’s ’I hate Thailand’ video rakes in views
BANGKOK – A video create by Leo Burnett Thailand for the Tourism Authority of Thailand (TAT) has gained over a…
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Ogilvy & Mather Beijing helps give your dreams a chance through NetEase e-lottery
BEIJING – China’s urban youth face immense pressure from rising living costs and comparatively low incomes. This was acceptable in…
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Edit Studios Selects Mistika for Enhanced Post Production Services
Israel – SGO today announced that Edit Studios has installed a Mistika post production system and Mistika Assist Station at…
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Saatchi & Saatchi Sri Lanka spreads the shocking truth about diabetes
SRI LANKA – The overconsumption of sugar is fast becoming one of the world’s biggest problems, threatening millions of lives…
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Nissan X-TRAIL introduces the world’s most ‘Xtreme Pizza Delivery Service’
TOKYO – This November, Nissan X-TRAIL introduced the world’s first ever ‘Xtreme’ Pizza Delivery Service, offering Japanese extreme outdoor sports…
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OgilvyAction Australia merges with Geometry
AUSTRALIA – OgilvyAction Australia – part of Ogilvy Australia and STW – has merged with the Australian arm of Geometry…
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BBDO and Proximity crowned Singapore’s Creative Circle Awards Agency of the Year
SINGAPORE – BBDO and Proximity Singapore has received top honors at the 2014 Gong CCA Awards, taking home 35 trophies…
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