Global News
Don’t get left behind—be in the know of all media industry news around the world. adobo Magazine brings you the latest happenings and trends from the exciting world of international advertising. Scrape beyond the surface and uncover the captivating stories that shape the industry. From groundbreaking campaigns to brand updates to industry awards, our curated articles will keep you informed and inspired. We analyze global advertising news so you can process them in bite-sized pieces.
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Indigo scoops website overhaul job for India’s Tata beverage giant
MUMBAI – India’s beverage giant Tata Global Beverages has tapped digital agency Indigo Consulting to refocus the group’s brand communications…
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Mobext taps ex-Phonevalley talent as global head
PARIS – Mobext has a global head – Marco Rigon, who has been tasked with further developing Havas Group’s overall…
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Apple, Google keep top spots, Huawei debuts on Interbrand’s Best Global Brands
NEW YORK – For the second year in a row, Apple and Google have claimed the top positions on Interbrand’s…
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Bates CHI&Partners, Mindshare JV m/SIX is a sign of the times
SINGAPORE – As debates rage on either side of the fence on how, when, and to what degree media and…
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Animated forest creatures pitch eco-friendly packaging message for Tetra Pak
TOKYO – Saatchi & Saatchi Fallon Tokyo has combined animated forest creatures and an infectious kids’ tune sung by a…
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M&C Saatchi leads agency trio in Australia’s Most Innovative Australian index
SYDNEY – Three creative communications agencies, led by M&C Saatchi, made BRW’s Top 10 List of Australia’s Most Innovative Companies.…
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Germany, US dominate LIA non-traditional shortlist
LAS VEGAS – The London International Awards has revealed the shortlist for the non-traditional category, with Germany and the United…
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New Samsung campaign by DDB Stockholm dares customers to ‘Pick it Up’
STOCKHOLM – The next time an display phone rings in store, you may want to pick it up. In a…
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US tops film shortlist at LIA
LAS VEGAS – The United States topped the film shortlist at the London International Awards, claiming 16 of the 66…
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China, Malaysia, Thailand have fastest growing digital economies – Digital Evolution Index
SINGAPORE – Singapore (#1) and Hong Kong (#3) make up two of the top three countries prime to welcome the…
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Ed Booty appointed Asia Pacific Regional Head of Planning of Publicis
SINGAPORE – Publicis announced that Ed Booty has joined its APAC team as Regional Head of Planning. Booty is based…
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Geometry Global: shoppers in emerging Asian markets are online more often and making more purchases
GLOBAL – Consumers across the globe are mixing the online and offline worlds more and more when they shop and…
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Designer takeaway bags by JP Cuison, Dan Matutina, and more in new Subway campaign by Saatchi
SINGAPORE – There are some things that are difficult to say out loud, but when doing so with food–especially food…
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