Global News
Don’t get left behind—be in the know of all media industry news around the world. adobo Magazine brings you the latest happenings and trends from the exciting world of international advertising. Scrape beyond the surface and uncover the captivating stories that shape the industry. From groundbreaking campaigns to brand updates to industry awards, our curated articles will keep you informed and inspired. We analyze global advertising news so you can process them in bite-sized pieces.
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Guy Ritchie directs first Haig Club advert starring David Beckham
LONDON – British Director Guy Ritchie has teamed up with adam&EveDDB to produce ‘Welcome’, featuring football icon David Beckham. The…
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UK leads Billboard shortlist at LIA 2014
GLOBAL – The United Kingdom led the Billboard shortlist at the London International Awards 2014, claiming 11 of the 26…
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D&AD Wood and Graphite Pencils replace In Book and Nomination
LONDON – D&AD has added two new pencils to its line-up of awards, replacing its In Book and Nomination levels…
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Y&R China wins iconic sports brand LI NING
BEIJING – Y&R Beijing has been appointed as advertising AOR for LI NING, China’s iconic sports apparel and equipment brand.…
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Virgin America runs 5-hour pre-roll to highlight its USP
SAN FRANCISCO – There are long form ads and then there’s Virgin America’s five-hour, 45-minute marathon. And it runs as…
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Maxus UK CEO Pattison replaces Sakhuja as global head
LONDON – Lindsay Pattison, Maxus UK’s head, has succeeded Vikram Sakhuja as global chief executive officer of the GroupM media…
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BBDO collaborates with Kult Singapore for General Electric
SINGAPORE – BBDO Worldwide has launched a new initiative aimed to extend the reach of GE messaging beyond the industry…
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R/GA Sydney signs on VML veteran for technology role
SYDNEY – Jeff Donios has joined R/GA Sydney as senior technology director to drive the development of the agency’s technology…
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Five-year-old boy busts myths about general insurance in MSIG campaign by Leo Burnett
SINGAPORE – Are you smarter than a five-year old? Probably not Max, the five-year-old in MSIG’s latest campaign, at least…
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KLM takes to Twitter with #HappytoHelp campaign by DDB & Tribal Worldwide
AMSTERDAM – KLM has launched an international Twitter takeover with its #HappytoHelp campaign, where passengers’ questions are answered in real-time…
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Victoria Curro appointed Lida strategy partner
SYDNEY – LIDA, M&C Saatchi Australia Group’s customer engagement specialist business, has boosted its talent stock with the appointment of…
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Rejoice inspires love in viral Burnett spot on divorce
HONG KONG – Leo Burnett struck a chord with an online film about divorce while inviting viewers to keep love…
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Ogilvy wins Vaseline Women Indonesia
INDONESIA – Ogilvy & Mather Indonesia has been appointed the digital marketing business for Vaseline Women in Indonesia. The agency…
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