Global News
Don’t get left behind—be in the know of all media industry news around the world. adobo Magazine brings you the latest happenings and trends from the exciting world of international advertising. Scrape beyond the surface and uncover the captivating stories that shape the industry. From groundbreaking campaigns to brand updates to industry awards, our curated articles will keep you informed and inspired. We analyze global advertising news so you can process them in bite-sized pieces.
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The Global Awards announces 2014 shortlist
NEW YORK – The Global Awards competition, now on its 20th year, has announced its 2014 shortlist. To celebrate…
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Daredevil kiteboards across Gulf of Finland for telco’s 4G campaign
FINLAND – To promote its 4G network, Finnish telco DNA challenged a kite-surfer who had never before braved the deep…
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QUIT campaign by M&C Saatchi lets UK smokers turn back the clock
SYDNEY – While many anti-smoking advocates have resorted to scare tactics to get smokers to quit – for instance, graphic…
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Google Creative Sandbox showcases Saatchi & Saatchi Fallon’s Toyota Dream Car of the Day Campaign
TOKYO – Back in May of this year, Toyota Motor Sales & Marketing Corporation (TMSM) and Saatchi & Saatchi Fallon…
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10 feel-good campaigns from Coca-Cola
Coca-Cola continues to win over consumers, largely due to its fun advertising campaigns that radiate positivity and place particular focus…
Read More » Warc Prize for Social Strategy returns in 2015
GLOBAL – Warc, the marketing intelligence service, has launched the Warc Prize for Social Strategy 2015, a global competition to…
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M&C Saatchi appoints Y&R Group’s Paul Coles to lead NRMA, SGIO & SGIC
SYDNEY – Another appointment was made by M&C Saatchi. Paul Coles from GPY&R/VML has been appointed to Group Head on…
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Mindshare partners with beacon technology provider Footmarks
ASIA PACIFIC – Mindshare, the global media agency network part of WPP, has launched a new partnership with beacon technology…
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Lowe Lintas’ sequel campaign for HIT Anti Roach Gel urges consumers to ‘Just count to 20’
MUMBAI – With the initial campaign delivering good results for the brand, Lowe Lintas India has unveiled a sequel to…
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M&C Saatchi appoints BBH London’s Ross Berthinussen to group strategy director
SYDNEY – M&C Saatchi Sydney has once again bolstered its strategy stocks with the appointment of BBH London Strategy Director…
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Havas Worldwide Siren adopts an uncommon sense
SINGAPORE – Havas Worldwide Siren adopted the “Uncommon Sense” approach to equip both existing and potential clients with brand new…
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Reliance Games appoints LinOpinion|GH as its PR agency partner
MUMBAI – LinOpinion|GH, the PR division of Lowe Lintas + Partners, today announced that it has won the Reliance Games…
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Turner International names new Southeast Asia sales director
HONG KONG – Turner International Asia Pacific has appointed Awantika Sood as Sales Director, representing the broadcaster’s Kids and Entertainment…
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