Global News
Don’t get left behind—be in the know of all media industry news around the world. adobo Magazine brings you the latest happenings and trends from the exciting world of international advertising. Scrape beyond the surface and uncover the captivating stories that shape the industry. From groundbreaking campaigns to brand updates to industry awards, our curated articles will keep you informed and inspired. We analyze global advertising news so you can process them in bite-sized pieces.
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MasterCard appoints Julienne Loh group head of Consumer Credit
SINGAPORE – MasterCard has appointed Julienne Loh as group head of Consumer Credit, Asia Pacific. Taking over her role as…
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Of cats and men: No demos in Kotex ads by O&M Shanghai
There was a time when the checklist for feminine product ads included white pants, unlikely athletic abilities, and carefully measured…
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Cheil Worldwide and Samsung Electronics shake up UK home appliance retailing with CenterStage™ innovation
GLOBAL – Cheil Worldwide is taking innovation in the home appliance category beyond physical products and into the retail realm,…
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Cheil Worldwide launches new spot for Samsung’s Galaxy Alpha
SEOUL – Cheil Worldwide has created a campaign video for Samsung Galaxy Alpha, focusing on the smartphone’s stunning new look…
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Lowe Malaysia hires Shukri Jai as Client Services Director
Lowe Malaysia has appointed Shukri Jai as its new Client Services Director. He will be responsible for developing and maintaining…
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McCann Worldgroup appoints Jean-Michel Wu as Chief Talent Officer
SINGAPORE – McCann Worldgroup confirms Jean-Michel Wu joins the network as chief talent officer, effective October 20 2014. Wu has…
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AD STARS is renamed as cash prize increases
BUSAN – The recently concluded AD STARS in Korea has been renamed to Busan International Creative Convention (BICC), the first…
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Asian Creative Awards calls for entries
The Asian Creative Awards are meant to support the artists who are the next generation of the Asian creative scene…
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VML IM2.0 wins Crayola business in China
Crayola, US brand for kids’ crayons, paint, markers, colored pencils and chalk, has officially assigned VML IM2.0 as its retainer-based…
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Mobile marketing campaigns lead finalists at MMA’s 2014 Smarties APAC Awards
SINGAPORE – The Mobile Marketing Association (MMA) Asia Pacific (APAC) has revealed the list of finalists for the second annual…
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Smaato report shows continued growth for global RTB spend
In its new report, based on worldwide data sampled from SMX activity in Q2 2014, Smaato found that RTB spend…
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The Sweet Shop’s Mario Zozin creates spot for A Mild
Bringing his highly evocative visual approach, director Mario Zozin has teamed up with Bates Chi & Partners, Lynx Films and…
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180 Amsterdam appoints Armistead as head of planning
AMSTERDAM – Strategic expert Ben Armistead has been appointed to Head of Planning at 180 Amsterdam, on the back of…
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