Global News
Don’t get left behind—be in the know of all media industry news around the world. adobo Magazine brings you the latest happenings and trends from the exciting world of international advertising. Scrape beyond the surface and uncover the captivating stories that shape the industry. From groundbreaking campaigns to brand updates to industry awards, our curated articles will keep you informed and inspired. We analyze global advertising news so you can process them in bite-sized pieces.
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AD STARS 2014 opens in Busan
BUSAN – International advertising festival AD STARS 2014 has opened in Busan on its seventh year, its biggest iteration ever…
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DDB Dubai wins regional Porsche business
Porsche Middle East and Africa FZE, a wholly owned subsidiary of Dr. Ing. H.c. F. Porsche AG, Stuttgart, has selected…
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Perrier launches bubble-popping web and mobile game by Ogilvy & Mather
SHANGHAI – Perrier Sparkling Natural Mineral Water has launched “Liberate and Win,” an engaging bubble-popping web and mobile game that…
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Ad Stars history
With Ad Stars 2014 just around the corner, take a look at some milestones in the history of Ad Stars.…
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Ad Stars 2014 Executive Judges
Aaron Lau CEO / Cheil Greater China Aaron Lau, a 28-year advertising and marketing industry veteran, who graduated from London…
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Young Stars AD Competition 2014 finalists
Young Stars is an ad festival where college students have an opportunity to showcase their talents and creativity. Over three…
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BBDO Hong Kong wins MetLife account
HONG KONG – BBDO Hong Kong has been awarded the creative duties for Pan-Asia life insurer MetLife Hong Kong, with approximately…
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Geometry Global appoints Butler to Client Service Director post
SINGAPORE – Geometry Global, WPP’s recently merged shopper marketing & activation entity of G2, OgilvyAction and JWTAction, has announced the…
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Lowe Lintas crafts new dengue-themed campaign for Godrej HIT
MUMBAI – Having made an impact with its earlier renditions for Malaria, Lowe Lintas has unveiled a new campaign for…
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New IKEA campaign by SMFB celebrates the start of the day
OSLO – The new IKEA product season has launched with an interactive online film featuring the highlights from the renewed…
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Shannon Cullum takes the helm of Saatchi & Saatchi Singapore and Malaysia
As of September 1, 2014, Shannon Cullum will lead Saatchi & Saatchi Singapore and Malaysia as CEO, marking a significant…
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BBDO experiments for J&J
SINGAPORE – BBDO Singapore has conducted a social experiment for Johnson’s Baby Active Fresh range to promote outdoor physical playtime…
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