Global News
Don’t get left behind—be in the know of all media industry news around the world. adobo Magazine brings you the latest happenings and trends from the exciting world of international advertising. Scrape beyond the surface and uncover the captivating stories that shape the industry. From groundbreaking campaigns to brand updates to industry awards, our curated articles will keep you informed and inspired. We analyze global advertising news so you can process them in bite-sized pieces.
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Y&R Thailand spreads ‘The Power of Love’ in dtac online ad
BANGKOK — ‘The Power of Love’ for telco dtac has gone viral with over 8 million views in a week.…
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Steinlager & DDB NZ take the plunge in new campaign
New Zealand beer brand Steinlager Pure has taken the plunge and partnered with 15 time world record free-diving champion Kiwi…
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Rainie Yang breaks up with a donut in Extra spot by BBDO
HONG KONG – BBDO South China has created and launched the latest chapter in Wrigley’s “Break Up” campaign for Extra…
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Travel like a local: DDB Group Hong Kong launches HKTB digital campaign
DDB Group Hong Kong has developed a digital campaign for Hong Kong Tourism Board (HKTB) bringing Hong Kong’s destination brand…
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Devika Bulchandani named McCann XBC President
NEW YORK – Devika Bulchandani has been promoted to President of McCann XBC. She succeeds Joyce King Thomas, who has…
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The Sweet Shop signs Campbell Hooper
Campbell Hooper has signed to The Sweet Shop for individual representation, stepping into directing full time after seven years co-leading…
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OMD appoints Jian Yang to lead strategy for Transformers
SINGAPORE – OMD has appointed Jian Yang as Global Strategy Director for Transformers – Hasbro’s largest franchise. In his new…
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Zalora rolls out ‘Own Now’ regional integrated campaign by BBH
SINGAPORE – Online fashion destination Zalora has launched a regional integrated brand campaign for Asia entitled ‘Own Now’. Created by BBH,…
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Mindshare China sets no. 1 record in R3 agencyScope study
SHANGHAI – Mindshare China has topped the R3 agencyScope study for media agencies in all three categories. This sweep of…
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Think you can be a creative leader? Saatchi & Saatchi Bulgaria has a test for that
If you think you have what it takes to become Saatchi & Saatchi Bulgaria’s next hybrid creative leader, the agency…
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Cheil brings color to life in new Samsung Galaxy Tab TVC
SEOUL – Cheil has created a new TVC aimed to show how the Samsung Galaxy Tab S makes vision redefined. Directed…
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GO Communications sweeps Asia Pacific Awards
KUALA LUMPUR – GO Communications won a series of awards at the recent Campaign PR Week awards night held on…
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IAB South Africa awards Effective Measure with online audience measurement tender
SOUTH AFRICA – The Interactive Advertising Bureau (IAB) of South Africa formerly known as the DMMA, has selected Effective Measure…
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