Global News
Don’t get left behind—be in the know of all media industry news around the world. adobo Magazine brings you the latest happenings and trends from the exciting world of international advertising. Scrape beyond the surface and uncover the captivating stories that shape the industry. From groundbreaking campaigns to brand updates to industry awards, our curated articles will keep you informed and inspired. We analyze global advertising news so you can process them in bite-sized pieces.
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Travel: AirAsia Group remains confident of returning stronger and more robust post pandemic
SEPANG, MAYALSIA – AirAsia Group remains confident of returning stronger, more robust and faster than many competitors in this new…
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Brand & Business: Omnicom Media Group launches sport & entertainment practice, Fuse, in Asia-Pacific
SINGAPORE – Omnicom Media Group (OMG) today announced the official expansion of Fuse, OMG’s market-leading sport and entertainment practice, across…
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New Business: Samsung awards VMLY&R Vietnam additional major duties following successful category launch
HO CHI MINH CITY, VIETNAM – Global brand experience agency, VMLY&R Vietnam, has been awarded a second round of business from Samsung,…
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Campaign Spotlight: Serviceplan Berlin brings the dark side of sugar in new campaign with metal band Risen from Shadows
BERLIN, GERMANY — With the release of their first music video on World Diabetes Day, the metal band ‘Risen from…
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Awards: D&AD launches digital Annual for 2020, partners with Studio Dumbar for design
LONDON, UK – D&AD today launches the 58th D&AD Annual for free, in an exclusively digital format. Continuing to showcase…
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Campaign Spotlight: Pantene and Grey New York launches “Family is #BeautifuLGBTQ” series to show the connections that make a family
NEW YORK, USA – Launching during National Adoption Month and created in partnership with Family Equality, Pantene’s new series tells…
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Brand & Business: Rakuten Viber marks a decade celebrating its users through mini docu series
San Francisco, USA – Rakuten Viber announces the launch of its “Heroes of Viber” package, complete with a 14-episode mini…
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Campaign Spotlight: Nepali national newspaper redesigns masthead for Newari New Year Day
NEPAL – Nepal Samacharpatra, a leading national daily of Nepal, for the first time in history of media took a…
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Animation: Hit preschool animated series Gigantosaurus honored by CCTV China’s audiences
LOS ANGELES, CALIFORNIA – On July 26th, 2020, CCTV Children’s Channel and ten animation companies hosted a virtual live show,…
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Campaign Spotlight: Kasikornbank Thailand and GREYnJ United Bangkok define ‘no stereotype’ for people in the real world
BANGKOK, THAILAND – The best products are almost always designed to work for people by enhancing their lives in the…
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Campaign Spotlight: Pfizer and F5 Shanghai uses AI to generate Mozart’s Lost Symphonies
CHINA – What started as a simple brief for an employee recruitment campaign, resulted in a revolutionary musical experience that…
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Digital: FreakOut launches FreakOut Social powered by Spaceback
SINGAPORE — FreakOut, the global marketing technology company, part of FreakOut Holdings [TSE:6094] launches FreakOut Social powered by Spaceback, a…
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People: FCB Malaysia Promotes Syahriza Badron to General Manager
KUALA LUMPUR, MALAYSIA – FCB Malaysia has promoted Syahriza Badron to General Manager effective November 2020. Syahriza (or Syah as…
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