Global News
Don’t get left behind—be in the know of all media industry news around the world. adobo Magazine brings you the latest happenings and trends from the exciting world of international advertising. Scrape beyond the surface and uncover the captivating stories that shape the industry. From groundbreaking campaigns to brand updates to industry awards, our curated articles will keep you informed and inspired. We analyze global advertising news so you can process them in bite-sized pieces.
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Digital: MOSTown reimagines classic paintings in digital collaboration with Sanrio characters and France’s RMN
HONG KONG SAR – Stuck at home this Christmas and yearning to visit museums and art galleries in other countries?…
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Film: Anomaly and iQIYI collaborate to launch new series of “The Unreasonable”
SHANGHAI, CHINA – Anomaly and iQIYI, an innovative market-leading online entertainment company in China, have announced a collaboration to produce…
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People: IPG Executives Craig Lennon and Mike Cooper departs for Miroma
LONDON, UK – Marc Boyan, founder and CEO of The Miroma Group, has made a swoop for two of IPG’s…
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Campaign Spotlight: co:collective launches Genexa’s Clean Medicine Movement on TV with the promise of putting ‘People over Everything’
LONDON, UK – A new film from Genexa and co:collective tells the story of two dads – the founders of Genexa – who…
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Sustainability: Beyond Meat introduces new plant-based ‘Beyond Pork’ product in China
SHANGHAI, CHINA – Beyond Meat, Inc., a pioneer in plant-based meat, is announcing its latest product innovation: Beyond Pork™. Designed…
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New Business: Yellophant Digital wins digital marketing mandate for Edmingle
MUMBAI, INDIA – A Merge Infinity alliance, Yellophant Digital won the digital marketing mandate for Edmingle, a unified platform for…
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Brand & Business: Tonic Worldwide joins forces with Stoppress Communications in South India expansion
INDIA – Tonic Worldwide, the leading independent digital-first creative agency, has joined forces with Chennai-based digital marketing agency – Stoppress Communications, as part of Tonic‘s expansion plans across…
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Brand & Business: BBDO Singapore and Tiktok to co-host ‘creative workshops’, learn from TikTok and creative experts
SINGAPORE – BBDO Singapore and TikTok are set to co-host ‘Creative Workshops’, a 2-day virtual workshop giving attendees the opportunity…
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Brand & Business: WPP and Anzu.io partner to bring new in-game advertising standards to global brands
LONDON, UK – WPP and Anzu, an adtech startup specializing in integrating advertising into video games, today announced a partnership aimed…
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Technology: Epson innovates with new products and an analysis tech business focusing on motion-sensing tech
MANILA, PHILIPPINES – Seiko Epson Corporation will begin external sales of new sensing technologies that combine semiconductor and optical technologies…
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Intelligence: WARC releases The Marketer’s Toolkit 2021, a guide to six major challenges facing brands in the year ahead
LONDON, UK – Following a tumultuous year, WARC, the global authority on effective marketing, has today released Marketer’s Toolkit 2021,…
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People: TBWA\China appoints Ali Zein Kazmi as chief strategy officer
SHANGHAI, CHINA – TBWA\China announced today the appointment of Ali Zein Kazmi who joins as chief strategy officer. Ali will…
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Brand & Business: Geometry joins VMLY&R to create leading global commerce business
LONDON, UK – WPP today announces the launch of VMLY&R COMMERCE, a new end-to-end “Creative Commerce Company” combining the talent…
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