Global News
Don’t get left behind—be in the know of all media industry news around the world. adobo Magazine brings you the latest happenings and trends from the exciting world of international advertising. Scrape beyond the surface and uncover the captivating stories that shape the industry. From groundbreaking campaigns to brand updates to industry awards, our curated articles will keep you informed and inspired. We analyze global advertising news so you can process them in bite-sized pieces.
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Earned media triumphs over branded content
HONG KONG – Public relations professionals have been working on owned, shared and increasingly more on earned media in the…
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Never too old to learn: Training courses at Cannes Lions 2014
The Cannes Lions International Festival of Creativity organizes ten academies during the Festival, held from June 15 – 21, 2014.…
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VML Qais masters INSEAD’s global business
SINGAPORE – VML Qais has been appointed to the global business of handling INSEAD’s digital platforms. VML Qais is tasked…
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Coca-Cola kicks off FIFA World Cup football passion in Bangladesh with Bates CHI & Partners
Coca-Cola’s new TVC – ‘The World’s Cup. Bangladesh’, is part of the Company’s global Campaign for the upcoming FIFA World…
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XM ASIA appoints Lee Yew Leong to new role of Director, Content & Connections
SINGAPORE — XM Asia, one of the region’s largest digital marketing and technology consulting agencies, today appointed Lee Yew Leong…
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Bienalto boosts cross-channel analytics capabilities with new appointments
SYDNEY – Bienalto, a Wunderman company, has announced the appointment of Gareth Mair and Gui Bassanelli as associate directors, effective…
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iFly Singapore launches ‘So You Think You Can Fly’ for charity
SINGAPORE – With the increasing use of social media platforms to drive B2C (“Business to Consumers”) communications, brands have found…
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Innovation Day comes to Cannes Lions
CANNES – For 2014, the Cannes Lions International Festival of Creativity will bring a wealth of content to the Festival…
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Japan leads Asia winners at 2014 D&AD Awards
LONDON – Japan led the Asia winners at the 52nd D&AD Professional Awards, bagging 40 awards including a Black Pencil…
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D&AD 2014 gives out seven Black Pencils
LONDON – The juries at the 52nd D&AD Professional Awards returned the highest number of Black Pencils ever awarded as…
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Mayank Bhayana bags Portfolio Night ‘All Star’ title
MUMBAI – Lowe Lintas and Partners hosted the Indian edition of the world’s largest advertising portfolio review-cum-recruitment event- Portfolio Night…
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Mindshare Indonesia wins Prudential account
INDONESIA – Insurance company Prudential Indonesia has appointed Mindshare Indonesia as their agency of record for media strategy, planning and…
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Dentsu enters business alliance with Pinterest Japan
Dentsu Inc. has entered into a business alliance agreement with Pinterest Japan K.K., the Japan office of U.S. company Pinterest…
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