Global News
Don’t get left behind—be in the know of all media industry news around the world. adobo Magazine brings you the latest happenings and trends from the exciting world of international advertising. Scrape beyond the surface and uncover the captivating stories that shape the industry. From groundbreaking campaigns to brand updates to industry awards, our curated articles will keep you informed and inspired. We analyze global advertising news so you can process them in bite-sized pieces.
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LONDON Advertising creates pan-European campaign for the House of Marley
LONDON –The House of Marley, a world-class brand of earth friendly personal audio and lifestyle products launched by the family…
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View the world in Airbnb’s first global campaign by Pereira & O’Dell
SAN FRANCISCO – Airbnb, the world’s leading community driven hospitality company, today unveiled its first ever global marketing campaign —…
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Sony launches social network for FIFA World Cup
To support their global sponsorship of 2014 FIFA World Cup™ Brazil, Sony is launching a world-first social network dedicated to…
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TBWA ‘lights the candles’ across China for LEE Jeans’ 125th year
HONG KONG – Lee Jeans are celebrating their 125th anniversary with an out-of-home and in-store campaign that invites fans to…
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TBWAManchester launches new Thorpe Park Resort positioning
TBWA\Manchester is set to launch its first campaign for Thorpe Park Resort, to communicate a new brand idea: ‘An Island…
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BBDO Singapore’s Primus Nair promoted to ECD
SINGAPORE – BBDO Singapore has promoted Primus Nair, formally Group Creative Director, to ECD, effective immediately. Nair has been with…
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DDB China appoints Twelve Tong as VP
SHANGHAI – DDB China Group has appointed Twelve Tong as Vice President of DDB Group North China, charged with leading…
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Ara Hampartsoumian joins TBWASingapore as managing director
SINGAPORE – Philip Brett, President of TBWA South and Southeast Asia, has appointed Ara Hampartsoumian to the newly created role…
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DDB Vietnam team wins Vietnam Young Lions Creative competition
DDB Group Vietnam’s creative team of Vuong Bao Ngoc and Nguyen Huy Vu have won the Sunflower Media Cannes Young…
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FameBox launches American Swan ‘Beauty & the Blogger’
MUMBAI – FameBox, multi-channel talent platform on digital media, launched American Swan ‘Beauty & the Blogger’, a pioneering web reality…
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Havas Worldwide SEA promotes Yamat as managing director
SINGAPORE – Havas Worldwide Southeast Asia (SEA), one of the leading integrated marketing communications agencies, has promoted Dr Victor Joseph…
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Proximity brings Lutze to Singapore
SINGAPORE – Proximity Singapore has hired Maik Lutze as its new ECD to work across all Proximity brands. Lutze is…
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Engagement Capital: What CMOs can learn from Martin Luther King, Jr.
“Martin Luther King, Jr. had a unique challenge. On the one hand was a community that was feeling unfairly treated,…
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