Global News
Don’t get left behind—be in the know of all media industry news around the world. adobo Magazine brings you the latest happenings and trends from the exciting world of international advertising. Scrape beyond the surface and uncover the captivating stories that shape the industry. From groundbreaking campaigns to brand updates to industry awards, our curated articles will keep you informed and inspired. We analyze global advertising news so you can process them in bite-sized pieces.
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Brand & Business: Reprise launches global ecommerce unit, Reprise Commerce
SINGAPORE – Reprise, the global performance marketing agency of IPG Mediabrands (NYSE: IPG), has today launched Reprise Commerce, a new…
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Insight: Business growth and improved operations linked to customer-centric leadership and mature CX in Asia Pacific, Zendesk-ESG study reveals
Singapore – October 28, 2020 – Zendesk, Inc. today released new research in partnership with Enterprise Strategy Group (ESG) that…
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Campaign Spotlight: Willems Eyewear and Monica Menez present fashion film “Business as Usual”
MANILA, PHILIPPINES – Willems Eyewear, a pioneer in eyewear established in 1927, has collaborated with Monica Menez, an award-winning fashion…
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Brand & Business: Ford employee donation match program contributes more than $1 million to covid-19 relief worldwide
DEARBORN, USA – Ford Motor Company Fund announced Ford employees and others contributed $1,133,447 million to COVID-19 related relief efforts…
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Campaign Spotlight: Geometry Singapore creates “Looterature”, the first-ever public restroom that brings back the joy of literature
SINGAPORE – Geometry Singapore, WPP’s end-to-end Creative Commerce agency, has partnered with Storytel, one of the world’s largest audiobook and…
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New Business: L&K | Saatchi & Saatchi wins integrated mandate of Bharti AXA Life & General Insurance
MUMBAI, INDIA – Bharti AXA Life Insurance, a joint venture between Bharti Enterprises, one of India’s leading business groups, and AXA,…
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Insight: Mobile video is top priority for APAC – WARC and MMA report ‘The State of the Industry: 2020 Mobile Marketing in APAC’
LONDON, UK – Asia Pacific is a leader in mobile adoption and will likely continue to be so with nearly…
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Brand & Business: Strong third-quarter performance for Unilever shows resilience and agility
LONDON, UK – Unilever announced its results for the third quarter of 2020. The strong performance – with underlying sales…
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Entertainment: Filipino blockbuster film “The Hows of Us” now up on iTunes store and to Google Play on November 3
SAN FRANCISCO, USA – Here’s a blockbuster Filipino romance to add to your watchlist to crank up the comfort in…
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Insight: Havas Group releases new Meaningful Brands global study, reveals expectations from brands in post-lockdown world
SINGAPORE – A crisis changes consumer relationships with brands and their expectations from products and services. To understand these shifts,…
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Awards: Gerety Awards announces Agency and Network of the Year; 72andSunny and Havas declared winners
On being awarded Agency of the year, Matt Murphy, Partner/Executive Creative Direction, 72andSunny said “It’s an honor and a privilege…
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Campaign Spotlight: Romance unveils a new campaign for Audi’s used car program
PARIS, FRANCE – Used cars have never been so popular in France. 76% of car intenders prefer to buy a…
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Campaign Spotlight: Pereira O’Dell and Fifth Third Bank Introduce the ‘BuyNow Blocker’
OHIO, USA – With that cute bag on Instagram just a click away from your closet, hyper-targeted social media advertising has…
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