Global News
Don’t get left behind—be in the know of all media industry news around the world. adobo Magazine brings you the latest happenings and trends from the exciting world of international advertising. Scrape beyond the surface and uncover the captivating stories that shape the industry. From groundbreaking campaigns to brand updates to industry awards, our curated articles will keep you informed and inspired. We analyze global advertising news so you can process them in bite-sized pieces.
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Campaign Spotlight: Colgate and Ogilvy Malaysia champions positivity in #SMILESTRONGBERSAMA campaign
KUALA LUMPUR, MALAYSIA – Colgate, alongside creative agency Ogilvy Malaysia, has launched an inspirational new brand campaign entitled #SMILESTRONGBERSAMA (Bersama =…
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Campaign Spotlight: Reliance Jewels and Scarecrow M&C Saatchi take you on a trip down Odisha’s 1000-year old art heritage.
MUMBAI, INDIA – Reliance Jewels’ new festive collection “Utkala” – Where Beauty Rises, is inspired from Odisha’s rich art and…
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Awards: Type Directors Club launches awards, juries, campaign by Sunday Afternoon
Celebrating excellence in how letterforms are drawn and used; first editions of long-running competitions under The One Club for Creativity,…
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Campaign Spotlight: Taproot dentsu creates a powerful digital film for #MeToo Anniversary
MUMBAI, INDIA – To commemorate the anniversary of #MeToo, Taproot dentsu, the creative agency from dentsu international, has partnered with…
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Awards: After a host of bold moves made for its clients, Interbrand receives the Red Dot: Agency of the Year 2020 title of honour
ESSEN, GERMANY – Interbrand, a world-leading brand consultancy, receives the title of honour “Red Dot: Agency of the Year 2020”.…
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Campaign Spotlight: Co:Collective introduces Genexa Clean Medicine with “Ditch the Dirty” campaign
NEW YORK, USA – Co:collective is working with the world’s first clean medicine company, Genexa, to launch a digital campaign…
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Campaign Spotlight: CNN and Hyundai Motor Company embark on a new campaign exploring innovations in transport and mobility
CNN International Commercial (CNNIC) and Hyundai Motor Company (Hyundai) are partnering on a cross-platform campaign that explores how innovation will…
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Digital: GREYnJ United taps into “digital distraction” in new entertaining film for LINE BK
BANGKOK, THAILAND – When the most popular bank in Thailand, KASIKORNBANK, met the most popular chat app LINE (with 45…
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Travel: Mystery Manila challenge filipinos to find Bruce Lee in virtual mystery hunt with the Hong Kong Tourism Board
MANILA, PHILIPPINES – The Hong Kong Tourism Board (HKTB) and Mystery Manila invites you, your family and friends to find…
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Campaign Spotlight: FCB Malaysia weaves a magical tale for RHB Bank
KUALA LUMPUR, MALAYSIA – FCB Kuala Lumpur’s latest film for RHB Bank, ‘Light in a Time of Darkness’, tells the…
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Brand & Business: Lok Fu Place launches “Herbal Harvest” campaign, urban farm and shopping centre
HONG KONG – Lok Fu Place has become a popular and vibrant leisure hub for shopping, dining and entertainment in…
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Brand & Business: Hakuhodo DY Holdings strategic operating unit kyu acquires shares in Public Digital Ltd., UK-based DX consulting firm
TOKYO, JAPAN – Hakuhodo DY Holdings Inc. (Minato-ku, Tokyo; Masayuki Mizushima, President) is pleased to announce that its strategic operating…
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New Business: Yellophant Digital wins digital marketing mandate for haircare brand anthi:
MUMBAI, INDIA – The new ROI driven agency Yellophant Digital from the stable of Merge Infinity Global is all set…
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