Global News
Don’t get left behind—be in the know of all media industry news around the world. adobo Magazine brings you the latest happenings and trends from the exciting world of international advertising. Scrape beyond the surface and uncover the captivating stories that shape the industry. From groundbreaking campaigns to brand updates to industry awards, our curated articles will keep you informed and inspired. We analyze global advertising news so you can process them in bite-sized pieces.
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Awards: GIGIL is first Philippine independent agency to win an APAC Effie Gold
MANILA, PHILIPPINES– Ideas agency GIGIL made history by bringing home a gold from the APAC Effie Awards for its film…
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Insight: Brands will spend $59bn on e-commerce advertising this year in response to the boom in online shopping
LONDON, UK – Advertising spend on e-commerce platforms is set to rise sharply this year despite the global recession –…
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Insight: Gates Foundation’s Annual Goalkeepers Report sees the pandemic as a test for global community
SEATTLE, WASHINGTON– The Bill & Melinda Gates Foundation today launched its fourth annual Goalkeepers Report, featuring new data showing how…
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Brand & Business: 7-Eleven launches four HAPPINESS IS…Snoopy Concept Stores in Hong Kong and Macau
HONG KONG– 7-Eleven has launched a total of four Snoopy concept stores in Hong Kong and Macau to not only…
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New Business: Unilever appoints Herezie as the Agency on Record for the Amora Brand
PARIS, FRANCE– After an agency review, Unilever decided to assign the integrated communication project for the iconic French brand Amora…
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Events: Singapore Food Festival brings people together for the love of food and culinary rediscovery
SINGAPORE– For 27 years now, the Singapore Food Festival (SFF), the Lion City’s much-awaited event that showcases local culinary and F&B…
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Awards: VLMY&R makes it to the Gerety Awards 2020 shortlist for Tutorials Takeover campaign
MANILA, PHILIPPINES– Gerety Awards has released its 2020 shortlist and among those who have made the cut is VMLY&R Philippines…
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Music: Global superstars BTS talk success of “Dynamite” and love for ARMY on ‘Spotify: For The Record’
SINGAPORE – The indisputable success of BTS’ latest release “Dynamite” has certainly taken the world by storm, setting a new…
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Brand & Business: Hakuhodo opens UNIVERSITY of CREATIVITY TOKYO Campus
TOKYO, JAPAN—Hakuhodo Inc., Japan’s second largest advertising company, is pleased to announce the official opening of UNIVERSITY of CREATIVITY (UoC)…
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People: TBWA\Melbourne appoints Ricci Meldrum as its Managing Director
MELBROUNE, AUSTRALIA– Ricci Meldrum, executive partner at TBWA\Melbourne has been named, managing director of TBWA\Melbourne with immediate effect. With more…
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People: Rob Campbell leaves R/GA, joins Colenso BBDO as Chief Strategy Officer
AUKLAND, NEW ZEALAND – One of the world’s most well-known strategists, Rob Campbell, will be joining Colenso BBDO as Chief Strategy…
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Awards: Creativity never stops—Ad Stars Jury’s conclusion to this year’s competition
BUSAN, SOUTH KOREA–The competition is over but the creativity never stops, at least according to the Final Judges of AD…
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Brand & Business: Dentsu and Toyota launch new companies for marketing innovation and mobility business creation
TOKYO, JAPAN – Dentsu Inc. (President & CEO: Hiroshi Igarashi, hereinafter “Dentsu”) announced today that further to the agreement reached…
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