Global News
Don’t get left behind—be in the know of all media industry news around the world. adobo Magazine brings you the latest happenings and trends from the exciting world of international advertising. Scrape beyond the surface and uncover the captivating stories that shape the industry. From groundbreaking campaigns to brand updates to industry awards, our curated articles will keep you informed and inspired. We analyze global advertising news so you can process them in bite-sized pieces.
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Brand & Business: Havas Group acquires a majority stake in creative boutique agency Camp + King
PARIS, FRANCE – Havas Group announced today it has acquired a majority stake in Camp + King, an award-winning independent…
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Brand & Business: GroupM Thailand partners with Shopee to help brands accelerate growth with enhanced e-commerce solutions
BANGKOK, THAILAND – GroupM (Thailand), WPP’s world-leading media investment group, partners with Shopee, the leading e-commerce platform in Southeast Asia…
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Sustainability: LEGO Group to invest up to US$400 million over three years to accelerate sustainability efforts
BILLUND, DENMARK – The LEGO Group today announced plans to invest up to US$400 million over three years to accelerate…
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Brand & Business: Rakuten Viber teams up with DOH for a COVID-fighting sticker pack featuring Alden Richards
MANILA, PHILIPPINES – In a global pandemic, fake news and unverified information are not only confusing, but can also be…
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Awards: Record response drives Cresta Awards’ ‘strongest shortlist’ from 46 countries
LONODN, UK – The Cresta Awards has revealed its 2020 Shortlist, hailing the finalists as ‘a record in range and…
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People: Impact appoints experienced media and marketing leader Nick Randall as Director of Customer Success and Operations, APAC
SYDNEY, AUSTRALIA – Impact, the global leader in partnership automation, today announced the expansion of its customer success and operations…
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Brand & Business: HEINEKEN launches new hard seltzer brand Pure Piraña, enters Mexican & New Zealand markets
AMSTERDAM, NETHERLANDS – HEINEKEN is exploring the Hard Seltzer category with the launch of Pure Piraña in Mexico and New Zealand.…
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New Business: Dentsu Aegis Network reappointed as Philips regional partner and bags commerce scope
SINGAPORE – Dentsu Aegis Network is pleased to announce the expansion of its existing regional scope with Philips’ consumer electronics…
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Brand & Business: Social enterprise Rags2Riches Philippines expands to North America, connecting the homeland with the diaspora
MANILA, PHILIPPINES– Rags2Riches (R2R), the largest social enterprise in the Philippines, will be expanding for the first time to North…
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Insight: APAC consumers want to see empathy from brands and support for frontliners says Rakuten Advertising research
SINGAPORE – Rakuten Advertising, the global leader of performance marketing, media and consumer insights, reported that 75% of consumers across…
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New Business: Riot Games appoints BBH Singapore as creative partner, supporting ‘League of Legends: Wild Rift’ launch
SINGAPORE – Riot Games has appointed BBH Singapore as its creative partner to support the global launch of one of their …
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Music: Spotify talks global success of K-Pop with Stray Kids and more on ‘Spotify: For The Record’ Podcast
SINGAPORE – Taking listeners deeper behind-the-scenes to provide fresh insights in the world of music, podcasting and tech, Spotify’s new…
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Digital: Canva for Education announces an exclusive Care Bears™ collection, resources for teacher empowerment
MANILA, PHILIPPINES – Global online design platform Canva, in partnership with The Care Bears brand owner Cloudco Entertainment, announces the immediate…
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