Global News
Don’t get left behind—be in the know of all media industry news around the world. adobo Magazine brings you the latest happenings and trends from the exciting world of international advertising. Scrape beyond the surface and uncover the captivating stories that shape the industry. From groundbreaking campaigns to brand updates to industry awards, our curated articles will keep you informed and inspired. We analyze global advertising news so you can process them in bite-sized pieces.
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Campaign Spotlight: Spark showcases how the beauty of storytelling can inspire te reo Māori use everyday in new Kupu app campaign
AUCKLAND, NEW ZEALAND – Launched in 2018, Spark’s breakthrough te reo Māori translation app, Kupu, has been revamped with new functionality…
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Sustainability: Dentsu Aegis Network hits target of 100 percent renewable electricity, a new standard for business
LONDON, UK – Global advertising and marketing company, Dentsu Aegis Network, today announces that it has achieved 100% renewable electricity…
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Insights: Understanding Japanese sei-katsu-sha’s attitudes and behaviors, survey trends under restriction
Tokyo, Japan – Hakuhodo Institute of Life and Living, a think tank of Hakuhodo Inc., in August 2020 conducted its…
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New Business: New agencies for European marketing of BMW and MINI brands – MediaMonks, the Serviceplan Group and Berylls Strategy Advisors
MUNICH, GERMANY – The BMW Group is reorganising its European marketing activities for its BMW and MINI brands. The related…
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Awards: D&AD Awards 618 Pencils, names Dentsu’s Yuya Furukawa recipient of President’s Award
LONDON, UK– The 58th D&AD Awards Ceremony has taken place in a virtual fashion, where four Black Pencils – the…
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Awards: Japan among top three countries with most pencils for D&AD 2020
LONDON, UK– D&AD has released this year’s rankings of countries with most pencils taken. Scoring the third place is Japan…
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Awards: D&AD Awards Four Black Pencils; Burger King’s Moldy Whopper rakes in 11 Pencils
LONDON, UK– D&AD has released the winners for this year’s competition, awarding four Black Pencils to Burger King, Family Type, FCB/SIX, and…
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People: Subhash Kamath elected ASCI chairman in the 34th Annual General Meeting of the Advertising Standards Council of India
MUMBAI, INDIA – Subhash Kamath, Chief Executive Officer at BBH & Publicis Worldwide, India, has been unanimously elected chairman of…
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Events: CNN’s Van Jones to Keynote The One Club’s Global “Where Are All The Black People” Diversity Conference
NEW YORK– CNN host and political commentator Van Jones has been announced as the special keynote speaker at Where Are…
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People: Ankita Tobit joins the Creative Team of independent ideas company We Are Pi
AMSTERDAM, NETHERLANDS–Independent ideas company We Are Pi has announced the onboarding of Ankita Tobit in its creative team. Born and…
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New Business: Kraft Heinz appoints BBH China as Creative Partner
SHANGHAI, CHINA – BBH China announce their appointment as the creative brand lead of Kraft Heinz in China. Following this…
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Brand & Business: Splash Worldwide launches major new content production arm, Splash Studios
LONDON, UK – Purpose-built for the modern content landscape, Splash Studios is a new global production company that brings together…
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Media: BBC partners with adobo magazine for educational program ‘My World’
MANILA, PHILIPPINES– Creativity is constantly shaped by the key events that take place in history. Pieces in media, particularly in…
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