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Don’t get left behind—be in the know of all media industry news around the world. adobo Magazine brings you the latest happenings and trends from the exciting world of international advertising. Scrape beyond the surface and uncover the captivating stories that shape the industry. From groundbreaking campaigns to brand updates to industry awards, our curated articles will keep you informed and inspired. We analyze global advertising news so you can process them in bite-sized pieces.
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New Business: Whirlpool EMEA appoints WPP as its strategic communications partner across 29 EMEA countries
MILAN, ITALY – Whirlpool EMEA has selected WPP as its strategic communications partner across 29 EMEA countries, effective from January…
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Brand & Business: Unilever to eliminate fossil fuels in cleaning products by 2030
LONDON, UK – Unilever, a leading manufacturer of cleaning and laundry products, today announces it will source 100% of the…
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Brand & Business: Liter of Light launches new website for its “Light It Forward” campaign, pays tribute to essential workers
MANILA, PHILIPPINES – Liter of Light, a Filipino-born global grassroots solar lighting movement, launched a new website for its “LIGHT…
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Campaign Spotlight: Ehrenstråhle got gamers to eat their greens in campaign for Ministry of Food
SWEDEN– To help the Ministry of Food encourage people to eat their recommended daily intake of green goodies, Total Produce…
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Campaign Spotlight: Malibu’s #TheCoconutChallenge takes a classic OPM song and gives it a modern twist for a good cause
MANILA, PHILIPIPNES–Malibu Carribean Rhum is bringing a little more sunshine this summer through a partnership with platinum-selling American DJ and…
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People: Dentsu Impact elevates Ajit Devraj and Anupama Ramaswamy to Managing Partners
MUMBAI, INDIA – Dentsu Impact, the creative agency from the house of Dentsu Aegis Network (DAN) India, has elevated Ajit Devraj and Anupama Ramaswamy to…
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Awards: ‘Food Lore’ on HBO GO brings Pinoy Pride at ContentAsia Awards, representing the best of Asia
MANILA, PHILIPPINES – After being prominently featured in the 34th Tokyo International Film Festival (TIFF) last year, the Philippine episode in…
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Awards: McCann Worldgroup Mexico named Agency of the Year at IAB Awards 2020, a Best in Show win, and more
MEXICO CITY, MEXICO – During this year’s virtual-format event, the Interactive Advertising Bureau (IAB) named McCann Worldgroup Mexico the “2020…
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Brand & Business: INCA welcomes “Sophia the Robot” to its network of influencers in her first agency ambassadorship
SINGAPORE – INCA, GroupM’s brand-safe influencer marketing solution, has struck a partnership with Hanson Robotics, creator of Sophia, ‘the world’s…
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Campaign Spotlight: League of Legends World Championship 2020 launches “Hands up to Legends” by TBWA\China
SHANGHAI, CHINA – Riot Games in China partnered with TBWA\China to launch the film “Hands up to Legends” unveiling Season…
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Campaign Spotlight: How Grey Philippines and Smart Communications Crash Landed #BinJin into their Smart Signature Campaign
MANILA, PHILIPPINES–Korean celebrities have been most endeared to Filipino fans. Their cult following has them sought-after by brands both local…
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Brand & Business: Havas Group acquires leading Australian media agency, HYLAND
PARIS, FRANCE– Havas Group today announced the acquisition of market-leading independent media agency, HYLAND, as part of the Group’s strategic…
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People: R/GA Tokyo appoints Masaya Nakade as new creative lead for Tokyo office, leaving AKQA London
TOKYO, JAPAN – R/GA Tokyo is pleased to announce the appointment of Masaya Nakade to the role of Executive Creative Director. He…
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