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Don’t get left behind—be in the know of all media industry news around the world. adobo Magazine brings you the latest happenings and trends from the exciting world of international advertising. Scrape beyond the surface and uncover the captivating stories that shape the industry. From groundbreaking campaigns to brand updates to industry awards, our curated articles will keep you informed and inspired. We analyze global advertising news so you can process them in bite-sized pieces.
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Insight: State of Marketing Report shows marketing across ASEAN has shifted from siloed sales campaigns to collaborative relationship building
ASEAN– Released in May 2020, the sixth edition of the State of Marketing report presents the insights of nearly 7,000…
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Campaign Spotlight: Skoda Promotes its Sleep Package For Less Awkward Car Rides with help of Rosapark
FRANCE–For the past three years, ŠKODA and Rosapark have been waking up the world of automotive advertising in France. With…
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Brand & Business: Hepmil Creators’ Network offers Reserved Premium Media on channels including Esports and gaming vertical
SINGAPORE– Hepmil Creators’ Network (HCN) in partnership with US-based digital media company, Bent Pixels, has started offering premium inventory of Reserved Media,…
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Music: Pharell Williams celebrates each and every black businessperson with “Entrepreneur” featuring Jay-Z
Pharrell Williams shares a new single and music video entitled “Entrepreneur” featuring Jay-Z. Williams has made a powerful statement with…
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Film: François Vautier’s Recoding Entropia among VR films competing at the Venice International Film Festival
VENICE, ITALY– The 77th Venice International Film Festival will take place from September 2 to 12. François Vautier’s Recoding Entropia…
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Film: Philippines in Full Force at Hong Kong FILMART Online and HAFF 2020
MANILA, PHILIPPINES— Fourteen companies from the Philippines are part of the 24th Hong Kong International Film & TV Market (FILMART)…
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People: BBH Singapore appoints Emily Hudson as business development director for Black Sheep Design
SINGAPORE – BBH Singapore announces the appointment of Emily Hudson as the Business Development Director for its design offering Black…
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Travel: AirAsia.com and Agoda announce partnership to reignite travel in SEA and enhance AirAsia’s super app offering
KUALA LUMPUR, MALAYSIA – AirAsia.com, ASEAN’s fastest growing travel and lifestyle e-commerce platform, and Agoda, the world’s leading digital travel platform,…
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Awards: Microsoft’s Kathleen Hall wins The One Show 2020 CMO Pencil for “Changing the Game” by McCann New York
NEW YORK, USA — A jury of 13 leading global CMOs selected Kathleen Hall, chief brand officer at Microsoft, as winner…
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Insight: Covid-19’s economic impact assessment on Southeast Asia’s super apps by Oxford Business Group
After enjoying years of exponential growth, Southeast Asia’s super apps have been forced to reassess their business models as a…
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People: Alexandra Cerruti appointed as Managing Director of Design Bridge Singapore
SINGAPORE– Design Bridge has announced the appointment of Alexandra Cerruti as the agency’s new Managing Director in Singapore. Stepping up…
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Media: ABS-CBN expands content distribution in African, Latin American, and Asian territories
MANILA, PHILIPPINES – ABS-CBN, the Philippines’ leading media company, is set to bring 16 hit titles including “Brothers,” “The Heiress,”…
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