Global News
Don’t get left behind—be in the know of all media industry news around the world. adobo Magazine brings you the latest happenings and trends from the exciting world of international advertising. Scrape beyond the surface and uncover the captivating stories that shape the industry. From groundbreaking campaigns to brand updates to industry awards, our curated articles will keep you informed and inspired. We analyze global advertising news so you can process them in bite-sized pieces.
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New Business: UM win Lazada Group in Asia, UM announced AOR across Singapore, Malaysia, Philippines, and Thailand
SINGAPORE – UM, the global media agency network of Mediabrands, today announced that it has been named Media Agency of…
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Campaign Spotlight: Sweetshop’s Nick Kelly directs new films for AAMI from Ogilvy Melbourne
VICTORIA, AUSTRALIA– Sweetshop Director Nick Kelly is behind a new series of films for AAMI that illustrate how it’s an…
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Film: Cinemalaya 2020 now on TFC Online, ‘Ang Huling El Bimbo Musical’ coming in September
QUEZON CITY, PHILIPPINES — TFC shines the spotlight on proudly Filipino films and theater performances by making Cinemalaya 2020, the biggest…
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People: Chimp&z Inc promotes Aarti Maghnani and Sean Pereira to key leadership roles
MUMBAI, INDIA — Chimp&z Inc, the 360-degree global marketing agency has announced two senior-level promotions. Sean Pereira was elevated to…
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Insight: Getty Images report reveals key forces that drive consumer decision-making in Southeast Asia
SINGAPORE — People living in Southeast Asia are highly concerned with caring for the planet, yet most people prioritise convenience…
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Campaign Spotlight: TBWA\Dublin creates ‘Smiling Face Mask Emoji’ to challenge negative sentiments
DUBLIN, IRELAND — TBWA\Dublin recently launched the world’s first “Smiling Face Mask Emoji” and submitted a proposal to Unicode —…
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People: GIGIL’s Creative Partner Herbert Hernandez chooses the best ads of the week for Best Ads on TV
MANILA, Philippines– GIGIL’s Creative Partner Herbert Hernandez has been named the guest judge of this week’s Best Ad of the…
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People: Leo Burnett India brings Sujay Rachh onboard as executive director
MUMBAI, INDIA — Leo Burnett India has announced the appointment of Sujay Rachh as Executive Director. Sujay will provide leadership to…
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Awards: AD STARS 2020 names 35 final judges, including five Executive Judges: Sarah-Leith Izzard, Fabio Caveira, Levi Slavin, Sascha Kuntz & Valerie Madon
BUSAN, South Korea– AD STARS has revealed this year’s Executive Judges, who will each lead one of five jury panels…
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Campaign Spotlight: Magnum and LOLA MullenLowe launch giant beach towels to encourage social distancing with style
UNITED KINGDOM– Magnum ice cream announced its latest collaboration with contemporary artists from around the world to create a limited-edition line…
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Insight: Wunderman Thompson Intelligence report shows that data collection, storage and processing are posing problems that need urgent debate
NEW YORK– Wunderman Thompson Intelligence’s latest report explores how, in response to rising consumer discomfort with the way personal information…
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Insight: TBWA’s 23 New Edges of Asia Report – identifying emerging trends likely to influence future culture
SINGAPORE – The global pandemic is causing culture to shift in every direction – whether driven by new consumer needs,…
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Campaign Spotlight: Pringles Baconator Chips Explode on Twitter Via Grey New York
NEW YORK– Anchoring on the urban legend that Americans love to dip their Wendy’s fries in their Frosty, Grey New…
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