Global News
Don’t get left behind—be in the know of all media industry news around the world. adobo Magazine brings you the latest happenings and trends from the exciting world of international advertising. Scrape beyond the surface and uncover the captivating stories that shape the industry. From groundbreaking campaigns to brand updates to industry awards, our curated articles will keep you informed and inspired. We analyze global advertising news so you can process them in bite-sized pieces.
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Campaign Spotlight: Publicis Emil Thailand inspires a new habit for PHEV users with the campaign “Charge to Change”
THAILAND–Mercedes-Benz Thailand has tapped Publicis Emil Thailand to create “Charge to Change,” a campaign encouraging PHEV users to commute with…
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New Business: OMD Wins Danone Media Business in Malaysia and Thailand
SINGAPORE– Danone has appointed OMD as their media agency of record for Malaysia and Thailand, following a multi-agency pitch which…
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Campaign Spotlight: Unilever Pakistan and BBDO Pakistan launch National Anthem as sung through face masks
SINGAPORE–Every year, on Independence Day, the sound of the National Anthem echoes across the country. This year, however, in light…
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Campaign Spotlight: FCB and RHB Bank Release “For the Greater Good” in time for Merdeka and Malaysia Day
KUALA LUMPUR, Malaysia–To continue to find strength to recover from the Covid-19 pandemic and its aftermath, RHB Bank releases its national…
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Campaign Spotlight: Saatchi & Saatchi launches new Fibre campaign for Chorus
AUCKLAND, NEW ZEALAND — Saatchi & Saatchi New Zealand has created a new campaign for Chorus, to highlight that Kiwis…
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Brand & Business: Driving equity and quality in education with technology, Huawei’s deputy chairman Ken Hu on TECH4ALL
SHENZHEN, CHINA – Huawei’s Deputy Chairman Ken Hu recently outlined the company’s vision and action plan for education under its…
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Digital: The One Club Launches ADC Centennial With Year-Long ADC100 Celebration by C&G Partners
NEW YORK— On the 100th anniversary date of the incorporation of the Art Director Club of New York, The One…
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Awards: Beyond Plastic Awards announces winners that honor innovation and creativity in sustainable design
KRONBERG, Germany– The global online platform for eco-designed solutions beyondplastic.net announces the winners of the 2020 BEYONDPLASTIC AWARD. The Award’s…
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Campaign Spotlight: AMV BBDO Launches “The Quiet Revolution” for Smart Energy GB
LONDON–Following the pandemic, Smart Energy GB re-introduces smart meters by showing people the big benefits this piece of tech can…
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Awards: Mindshare dominates with huge wins at Festival of Media APAC Awards 2020
LONDON, UNITED KINGDOM — To celebrate its 10th anniversary and as a result of the global pandemic Festival of Media…
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Campaign Spotlight: Football is Back on with Sid Lee and KFC’s “The Game Before the Game”
PARIS– After a 5-month hiatus, football is back on. To celebrate the return of the Champions League on August 12th,…
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Digital: Verizon Media’s View Time Optimization takes the guesswork out of email marketing
SINGAPORE — Verizon Media takes email marketing to the next level in Southeast Asia (SEA) with View Time Optimization (VTO).…
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Campaign Spotlight: Swiggy and Dentsu Webchutney launch #SwiggyFoodoshop Instagram filter
MUMBAI, INDIA — Close your eyes and try to play out these scenes in your head — a birthday party…
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